The Everton Forum • Re: New Everton Stadium at Bramley Moore Dock
It’s not about a direct increase in ticket prices turning into player wages, it’s small gains across the whole club. Ticketing, sponsorship, hospitality, better commercial deals, smarter recruitment, reducing waste, all of it adds up.
We want a new stadium, a better squad, smarter decisions and to actually compete again. That only happens by improving every part of the business, and ticket prices are part of that.
We’ve had years of outgoing player sales effectively funding the club instead of helping us improve the squad. I assume the aim now is to change that, so when we do sell a player for profit, more of it can actually go back into transfers instead of covering debt, running costs, or plugging other holes.
Profit obviously matters to them too, but if we’re going to force a direct line between ticket prices and wages, you could do the same with dividends, executive pay, or any other way money comes out of the club, and it still wouldn’t be a clean 1:1 link.
We want a new stadium, a better squad, smarter decisions and to actually compete again. That only happens by improving every part of the business, and ticket prices are part of that.
We’ve had years of outgoing player sales effectively funding the club instead of helping us improve the squad. I assume the aim now is to change that, so when we do sell a player for profit, more of it can actually go back into transfers instead of covering debt, running costs, or plugging other holes.
Profit obviously matters to them too, but if we’re going to force a direct line between ticket prices and wages, you could do the same with dividends, executive pay, or any other way money comes out of the club, and it still wouldn’t be a clean 1:1 link.
Statistics: Posted by UnsyisaRhino — Wed Apr 15, 2026 2:13 pm