Add news
Король и Шут - Девушка и граф (English/Japanese cover by Even Blurry Videos feat. ICHIGO TANUKI)
Moscow.media
March 2010
April 2010
May 2010June 2010July 2010
August 2010
September 2010October 2010
November 2010
December 2010
January 2011
February 2011March 2011April 2011May 2011June 2011July 2011August 2011September 2011October 2011November 2011December 2011January 2012February 2012March 2012April 2012May 2012June 2012July 2012August 2012September 2012October 2012November 2012December 2012January 2013February 2013March 2013April 2013May 2013June 2013July 2013August 2013September 2013October 2013November 2013December 2013January 2014February 2014March 2014April 2014May 2014June 2014July 2014August 2014September 2014October 2014November 2014December 2014January 2015February 2015March 2015April 2015May 2015June 2015July 2015August 2015September 2015October 2015November 2015December 2015January 2016February 2016March 2016April 2016May 2016June 2016July 2016August 2016September 2016October 2016November 2016December 2016January 2017February 2017March 2017April 2017May 2017June 2017July 2017August 2017September 2017October 2017November 2017December 2017January 2018February 2018March 2018April 2018May 2018June 2018July 2018August 2018September 2018October 2018November 2018December 2018January 2019February 2019March 2019April 2019May 2019June 2019July 2019August 2019September 2019October 2019November 2019December 2019January 2020February 2020March 2020April 2020May 2020June 2020July 2020August 2020September 2020October 2020November 2020December 2020January 2021February 2021March 2021April 2021May 2021
123456
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
News Every Day |

Changemakers: Turning a passion for cheese into a thriving snack business

Changemakers: Turning a passion for cheese into a thriving snack business

Whisps Cheese Crisps may seem like just another cheese snack, but for Ilana Fischer it's the culmination of a lifelong passion.   

“I am a cheese lover in my heart and have been ever since I was a little kid,” said Fischer, the CEO of Whisps, a cheese snack company headquartered in New York.  

Fischer spoke with PIX11’s Tamsen Fadal about making a professional pivot from a business consultant to CEO. 

“I was pursuing a more traditional business career and working as a consultant, but I worked at Murray's Cheese Shop on the weekends just to be around cheese more frequently," she explained. 

Fischer eventually made a connection at Schuman Cheese, a New Jersey based company and the largest importer of Italian cheeses.  

"They offered me a job to launch the innovation team there and I just thought I can't turn this down," explained Fischer. 

Whisps Cheese Crisps was the first product she developed for Schumann Cheese. Whisps launched in 2015 and they exploded in popularity, landing on the shelves of more than 65,000 stores across the United States.  

"We've grown a lot. We actually carved ourselves out of the cheese company, spun off into an independent company about two years ago,” explained Fischer. “We had two people on the payroll that day. Now we have 35 people."   

For the first time, Fischer found herself the running a company. It was a drastic change from her years as a consultant.  

“There's a whole side of business that, when you're dealing with something physical like food, or beverage or anything like that, that is really hard and complicated to deal with," she explained. “I knew nothing about that, so that was all sort of just learning on the job. That was a steep learning curve for me." 

Whisps are made in the U.S. with cheese from Wisconsin and the company sources its milk from local dairy farmers. Fischer said she's living her dream and believes it's possible for others to manifest their dreams too. Her advice to make your dreams a reality is to talk about it regularly.  

"Make it a big part of your identity, even if it's not your everyday job," Fischer stressed. “Wf what you're doing doesn't feel like what you're meant to be doing, talk to people -- everyone that you meet --- about what it is that you want to do and one of those people will have the connection. A friend will remember that and will call you someday. That's what happened to me." 

Whisps just celebrated its second anniversary as an independent company over the weekend.  They're currently working to expand into a New York City staple: corner bodegas. 





Read also

Why Gavin Newsom’s Team Is Glad Caitlyn Jenner Is Running for Governor

'How many people die after watching Tucker Carlson': Fox News host blasted after implying the COVID vaccine kills 30 daily

Yang falls behind Adams for first time in New York mayor’s race poll





News, articles, comments, with a minute-by-minute update, now on Today24.pro



Today24.pro — latest news 24/7. You can add your news instantly now — here
News Every Day

Who decides what s in the dictionary? - Ilan Stavans