Inside “The Dawn of Good,” A Men’s Skincare Line From The Game’s Hosea Chanchez

“When we were dead-smack in the middle of COVID, I was washing my hands like I was obsessed,” laughs Hosea Chanchez over Zoom. Then, he had an epiphany.

“I looked down at my hands and realized that I had aged them, significantly, in a very short amount of time,” Chanchez says. “It got me wondering: what other damage am I doing to the rest of my body?”

Of course, Chanchez was no stranger to skincare. During his critically acclaimed, nine-season run on The Game (and a subsequent recurring role in CW’s Black Lightning) he became familiar with grooming routines. “My makeup artists cared enough to provide me with clean skin, hot towels; they do everything for you,” Chanchez recalls. “But in my daily life, as a normal human, I didn’t have a regimen at all.” Instead, he left his skincare routine on set, taking a laissez-faire approach at home — until his pandemic-era scrubbing caused the cracks to show.

“As men, we think we have until we’re in our 50s before we need to worry about sagging or wrinkly skin,” Chanchez admits. Between serums, scrubs, sunscreens, and soaps, the skincare aisle can feel a bit too inside baseball for beginners. So, instead of the internet, Chanchez turned to his peers.

“Most of the men that I spoke to were in shock and surprise that we were all experiencing the same things,” says the actor. Concerns over dryness, wrinkles, and aging sparked kinship. “When we think about aging as men, we often think about the superficial things that happen to our skin,” he notes. “But, unfortunately, it starts at a much deeper level than wrinkles.”

Once he framed skincare as part of his overall wellness routine, Chanchez found it easy to implement a regular moisturize-and-cleanse ritual. “[Men are] used to regimens when it comes to working out, taking our vitamins, our proteins,” Chanchez explains. “We’re familiar with routines, but most of us don’t identify skincare as part of that.”

Chanchez’s skincare line, The Dawn of Good, aims to bridge this gap. Designed to simplify the process, the label perfects what Chanchez calls the “essentials” — like face cream, SPF, and toner — in a streamlined, approachable package. “What you’re putting on your body goes into your body. It is absorbed and it is processed just like your food,” he continues. “[The Dawn of Good] is designed to give men higher quality ingredients, things that are less harmful to you and your body.” True to form, the products are cruelty-free, vegan, and dermatologist-tested, with carbon-neutral shipping to boot.

While most guys know the basics (“You’ve got to take a shower and clean your skin!”), Chanchez stresses that skincare should go beyond a simple wash. “After [cleansing], you have to moisturize the skin — cleansing strips the skin of its natural nutrients that we need to protect ourselves — and when we strip our skin of those things, we have to put them back with oils and lotions that hydrate the skin.”

Centring hydration, protection, and consistency, The Dawn of Good offers an easy introduction to self-care. “I don’t have anything in my essentials line that does not exist in your grocery store. But, to be honest with you, that’s the plan,” he says. “Ultimately, the goal was to provide a good foundation for men that’s not expensive.”

The Dawn of Good is just one part of a broader project. Within the year, Chanchez plans to launch a full-human wellness platform geared towards men. “I’m most passionate about whole-body, mind, and spirit care,” Chanchez says. “I’m really proud and excited to get the product out into the public so we can do what we are designed to do.”

Built on the simple and sustainable ethos of his skincare line, Chanchez says the platform will synthesize mental, physical, and spiritual wellness. For him, health is holistic; skincare is deeply intertwined with self-care. “You live in your skin every day,” Chanchez says. “It’s a part of you.” 

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