Alpha Bank Cyprus backs women’s financial empowerment

Alpha Bank Cyprus participated as an official supporter in an event on women’s financial wellbeing, held at the Strovolos Cultural Centre “Nikolaos Mountis”, highlighting the importance of financial empowerment and social resilience.

The event, organised by the Financial Wellbeing Institute under the auspices of the Deputy Minister to the President, Irene Piki, focused on the role of women’s financial wellbeing in strengthening social cohesion and economic independence.

Discussions during the event explored key issues including financial literacy, access to knowledge, entrepreneurship, workplace equality and retirement planning, opening what was described as a timely and meaningful dialogue.

“Financial wellbeing is a prerequisite for autonomy, security and prospects for every individual,” said Alpha Bank Cyprus CEO Miltos Michaelas.

“Promoting financial literacy is an integral part of the role a modern bank must play, contributing meaningfully to empowering people through knowledge, guidance and access to the right information,” he added.

The bank stated that this approach reflects how it perceives its institutional responsibility, aligning with the values of the Alpha Way, namely excellence, innovation, empowerment, effectiveness and collaboration.

“The support of Alpha Bank Cyprus for this event forms part of a broader approach to cultivating financial education from an early stage and on a continuous basis,” the bank said.

“This is achieved through participation in educational and social initiatives in Cyprus,” it added.

A key contribution to the event came from Popi Hadjioannou Demetriou, chief retail banking officer of Alpha Bank Cyprus, who took part in a fireside discussion on women’s financial empowerment.

The discussion was moderated by Panayiotis H. Andreou, president of the Financial Wellbeing Institute, and included participation from Josie Christodoulou, gender equality commissioner, alongside representatives of institutions and organisations, as well as professionals from the broader public and private sectors.

The discussion focused on barriers affecting women’s financial wellbeing, including challenges related to financial confidence and the need to dismantle social stereotypes.

Participants also examined practical actions that could contribute to reducing the gender gap in the coming years.

Following the fireside discussion, an open dialogue with the audience and networking session took place among attendees.

“The bank remains committed to supporting initiatives that strengthen financial literacy, expand access to knowledge and contribute meaningfully to building a society with more opportunities, equality and economic resilience for all,” Alpha Bank Cyprus said.