Tudor and Jay Chou Unveil First Moon Phase Watch, Luna 1926

On the eve of the Mid-Autumn Festival—a moment when the moon is brightest and families gather beneath its glowing light—Tudor has unveiled something new, something a little poetic: its first ever watch with a moon phase complication, Luna. And in keeping with the occasion’s sense of togetherness, the Swiss watchmaker enlisted the imagination of longtime brand ambassador Jay Chou to shape its debut.

The Moon Meets the 1926 Line

The moon has always held symbolic weight in Eastern traditions, representing reunion and continuity. Tudor has taken that imagery and set it into the refined framework of the 1926 line, a collection named for the year Hans Wilsdorf first registered the Tudor trademark. Known for balancing timeless design with value, the 1926 models now gain an added layer of depth with the lunar cycle etched onto their dials.

Three new 39mm stainless steel models are available: black, blue, and champagne—the latter inspired by Chou himself. Each features a moon phase aperture at 6 o’clock, framed by a polished bevel. On the champagne dial, Chou’s vision comes alive in a “phantom moonlight” gold disc, its waxing and waning mirrored by a jet-black cutout that recalls night skies over Taipei or Geneva.

A Complication with Poetic Precision

Moon phase watches have long occupied a liminal space between utility and romance. The complication tracks the lunar cycle of roughly 29.5 days, aligning imperfectly with our twelve-month calendar and reminding wearers of time’s slippery, cyclical nature. Inside the 1926 models beats the Swiss self-winding Calibre T607-9, chronometer-grade, decorated, and built to deliver accuracy worthy of Wilsdorf’s founding mission.

The Tudor Way: Born to Dare

Beyond the celestial complication, the 1926 Moon Phase keeps Tudor’s pragmatic soul intact. The steel cases are polished to a mirror finish, waterproof to 100 meters, and paired with seven-row bracelets whose brushed outer links and polished centers give them a subtle play of light. The result is a watch that wears both luxurious and lived-in, equally at home at a Mid-Autumn family banquet or under the cuff of a business suit.

As Tudor notes, the 1926 line embodies its “Born to Dare” philosophy: durable, exacting, and never content to settle. With the Moon Phase, the brand adds just a little poetry—a sliver of the night sky worn on the wrist.

Price and Availability

All three versions feature a five-year transferable guarantee, with no registration or periodic maintenance checks required, and are priced at $2,650. They can be purchased via the brand’s official website.