Tracksmith’s strategy for success: Slow and steady wins the race
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![Tracksmith’s strategy for success: Slow and steady wins the race](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/06/019-91140119-tracksmith-profile.jpg)
Tracksmith launched as a stylish alternative to synthetic, neon running gear. A decade later, it’s ready to take on Nike.
It’s 6:15 a.m. on a Friday in June. All is quiet on Newbury Street, Boston’s usually bustling shopping district with its tidy rows of brownstones. Except, that is, for a dozen runners. They’ve gathered in front of the Tracksmith storefront, known as the Trackhouse.