Ford struck gold with its F-150 Lightning frunk design
Spacious, accessible, and powered, the F-150 Lightning frunk is a blank canvas for extracurricular car activities.
As a company, you know you’ve hit the product-design jackpot when customers flood the internet with countless selfies showing off a feature in ways you might have never expected. This is the case with the Ford F-150 Lightning’s “frunk”—the front trunk space in the electric version of America’s most popular pickup truck. Since the truck’s launch in April 2022, the frunk—which Ford has even dubbed, the “mega power frunk”—has taken on a life of its own. Delighted customers write posts extolling the virtues of the frunk in Lightning owners message boards. On Twitter, owners gush about how it is so useful and flexible that it actually makes them happy.
Read Full Story