Add news
March 2010
April 2010
May 2010June 2010July 2010
August 2010
September 2010October 2010
November 2010
December 2010
January 2011
February 2011March 2011April 2011May 2011June 2011July 2011August 2011September 2011October 2011November 2011December 2011January 2012February 2012March 2012April 2012May 2012June 2012July 2012August 2012September 2012October 2012November 2012December 2012January 2013February 2013March 2013April 2013May 2013June 2013July 2013August 2013September 2013October 2013November 2013December 2013January 2014February 2014March 2014April 2014May 2014June 2014July 2014August 2014September 2014October 2014November 2014December 2014January 2015February 2015March 2015April 2015May 2015June 2015July 2015August 2015September 2015October 2015November 2015December 2015January 2016February 2016March 2016April 2016May 2016June 2016July 2016August 2016September 2016October 2016November 2016December 2016January 2017February 2017March 2017April 2017May 2017June 2017July 2017August 2017September 2017October 2017November 2017December 2017January 2018February 2018March 2018April 2018May 2018June 2018July 2018August 2018September 2018October 2018November 2018December 2018January 2019February 2019March 2019April 2019May 2019June 2019July 2019August 2019September 2019October 2019November 2019December 2019January 2020February 2020March 2020April 2020May 2020June 2020July 2020August 2020September 2020October 2020November 2020December 2020January 2021February 2021March 2021April 2021May 2021June 2021July 2021August 2021September 2021October 2021November 2021December 2021January 2022February 2022March 2022April 2022May 2022June 2022July 2022August 2022September 2022October 2022
News Every Day |

The 13 best haircare brands and which products to use, according to professional hairstylists and trichologists

When you buy through our links, Insider may earn an affiliate commission. Learn more.

best hair care brands 4x3
  • Achieving salon-worthy hair at home can be tricky, but knowing what professionals use can help out.
  • There are so many brands to choose from, making it hard to discern the good from products to skip. 
  • Here, hairstylists and a trichologist share the best hair care brands to shop and their top picks.

Nailing down a reliable hair care routine is no easy feat. First, there's the business of figuring out what your hair needs, which can be a long and complicated process in itself. Coupled with the overwhelming (and ever-growing) number of brands on the market, finding your perfect products sometimes even feels impossible. 

From stylist-founded brands to buzzy startups, it can be difficult to know where you should be spending your money; which is exactly why we decided to go right to the source. To get the lowdown on the tried-and-true hair care brands that professionals love, we reached out to hairstylists as well as a trichologist (aka, a scalp specialist) for their top recommendations.

A model holds a bottle of OUAI Detox Shampoo.

Shop OUAI at Sephora, Ulta, or OUAI's website.

Created by celebrity hairstylist Jen Atkin, OUAI features a lineup of chicly packaged hair care products infused with noteworthy scents. However, it's not just aesthetically pleasing. Melissa Rose, a hairstylist at Arisa NYC says that the brand has some stellar formulas — namely, the OUAI Detox Shampoo. 

"This is for the buildup you can't seem to can't get rid of," she says. "Twice a month you can lather this product in your hair for a deep clean that leaves your hair feeling light and shiny!"

Function of Beauty
A collection of shampoo and conditioners from Function of Beauty.

Shop at Function of Beauty's website

If you struggle to find hair products that meet your specific needs, Function of Beauty might be your solution. This buzzed-about brand allows you to create your own customized formulas, from shampoo and conditioner to serums and masks. For a fun twist, you can further personalize your products by choosing a color and scent.

Read our full review of what it's like to get custom shampoo and conditioner from Function of Beauty.

A collection of Prose hair products.

Shop at Prose's website.

Through a thoughtful and in-depth hair quiz, Prose creates a custom hair routine that includes shampoo and conditioner as well as more unique selections like dry shampoo and pre-shampoo scalp mask. Along with topical products, Prose also offers custom supplements to enhance hair health.

Read our full review on getting personalized haircare from Prose here.

A collection of R+Co hair products.

Shop at Amazon and R+Co's website.

Michael Dueñas, celebrity hairstylist and founder of Veluer Creative appreciates R+Co. for its out-of-the-box formulas. "Everything they do is extremely unique and nothing is similar to any other product on the market," he says. "They are extremely innovative." 

As for must-haves from the brand, Dueñas recommends the Outer Space Hairspray and Trophy Shine + Texture Spray.

Living Proof
A bottle of Living Proof dry shampoo in a pink bag.

Shop at Sephora, Amazon, and Ulta.

Founded by biotech scientists and hairstylists, Living Proof is beloved for its results-driven and science-based formulas. One of the brand's most popular products, the Perfect hair Day Dry Shampoo, delivers a time-release scent to keep you feeling fresh all day.

Read our full review on Living Proof's Perfect Hair Day Dry Shampoo here.

A collection of Amika hair products.

Shop at Amazon, Sephora, and Amika's website.

This hairstylist-loved brand incorporates playful branding along with its unique, effective formulas. Dueñas recommends the Plus Size Perfect Body Mousse, which provides medium hold and a boost of volume, and Un.Done Matte Texture Spray, a dry finishing spray that helps create a tousled texture.

Mila Rose Hair Care
A bottle of Mila Rose Hair Care on a bed of succulents.

Shop at Mila Rose Hair Care's website.

Thirsty hair is no match for Mila Rose Haircare, says Lena Yumi, hairstylist and co-founder of Hairitage Family Salon. In an effort to offer her customer more mindful brands, Yumi stocks her salon with products from the family-owned company, which specializes in hydrating formulas made with organic ingredients.

For the perfect sleek blowout, Yumi recommends the 2 in 1 Silkening Leave-in Conditioner and for nourishing hydration, the Deep Conditioner Shine Treatment.

A collection of hair products from Oribe.

Shop at Sephora and Oribe's website.

If your scalp needs a little extra love, NYC-based trichologist Penny James recommends Oribe's Serene line. "[These products] will give you good results without having to see the trichologist," she says. 

She recommends the Serene Scalp Exfoliating Scrub once a week, as well as the Serene Scalp Anti-Dandruff Shampoo and Serene Scalp Balancing Conditioner, which treat the scalp with ingredients like alpha hydroxy acids and fruit extracts. "The results are good, and the hair is left feeling soft and hydrated," she adds. "The scalp feels clean and not itchy."

A bottle of Joico Defy Damage Protective Masque.

Shop at Amazon and Ulta

Freelance hairstylist Amanda Damon says that Joico is one of her favorite brands for everyday maintenance. "Joico has a wide variety of shampoos, conditioners, and treatment masks for all hair types," she says. "I specifically love their Defy Damage Protective Masque and recommend it to my friends and clients all the time. It has ingredients to strengthen and bond the hair which is great for someone who has lightened their hair at all. The scent of the mask is also to die for."

Paul Mitchell
A collection of Paul Mitchell products.

Shop at Amazon, Ulta, and Paul Mitchell's website.

For polished styles or a fresh-looking blowout, Damon reaches for Paul Mitchell. "They have a wide variety of amazing products, but I know I can always count on the Super Skinny Serum for absolutely any style," she says. "I like to use it on damp hair before a blowout to help prevent any frizz from happening in the process. I then like to rub some on my hands and brush them through the hair after it's dry to lock in shine."

She adds: "I even use it on special updos to bring the shine back to any spot that's been hairsprayed to give it an effortlessly beautiful look."

Schwarzkopf Professional
A collection of BLONDME products.

Shop at Ulta and Dermstore.

To keep blonde hair looking its best, Dueñas turns to Schwarzkopf Professional's BLONDME collection. "Having an entire line dedicated to blonde hair with so much research and design into their products it makes it stand out," he says. "Blonde hair is a unique beast and they handle it perfectly." 

The stylist recommends the BLONDME All Blondes Light Spray Conditioner and BLONDME All Blondes Rich Mask.

A collection of Innersense hair products.

Shop at Ulta and Innersense's website.

Rose is a fan of Innersense's effective formulas and intentional ingredient lists. For those with curly hair, she recommends the Quiet Calm Curl Control. "This styling cream is not only buildable but helps hydrate and shape your curls with a pillowy soft outcome," she says. "Innersense also uses clean ingredients and has a delicate scent that lasts throughout the day."

A collection of Milbon hair products.

Shop at Milbon and Deldur.

It's no secret that color-treated hair requires extra maintenance. If your color is looking a bit worse for wear, Rose recommends Milbon's revitalizing lineup. "Milbon is great for everyone and anyone but especially those who do color services," she says. "The deep conditioner treatment leaves your hair feeling restored and adds amazing shine. Leave in for 5 to 10 minutes and your hair will feel like silk."

Read the original article on Insider

Read also

Pundit tips Liverpool star to ‘have a field day’ against Rangers in Champions League

NY limo safety task force recommendations

You can't carry electricity in a bucket

News, articles, comments, with a minute-by-minute update, now on

News Every Day

I waited 8 months to film this for You — latest news 24/7. You can add your news instantly now — here

News Every Day

Zac Efron Was Never The Same After Playing Ted Bundy

Sports today

Новости тенниса

Блинкова пробилась в основную сетку турнира WTA 500 в Остраве

Спорт в России и мире

Интервью с... #2


All sports news today


Sports in Russia today


Интервью с... #2

Новости России

Game News

Частота обновления экрана смартфона и на что смотреть при выборе гаджета


Стартовала серия открытых уроков финансовой грамотности в школах Москвы

Губернаторы России
Сергей Собянин

Собянин сообщил о завершении большей части работ на станции МЦД—1 Тимирязевская

Синоптики рассказали о погоде в Москве на 4 октября

Татьяна Шеулина: «Традиционная одежда подчеркивает красоту женщины»

Московских предпринимателей пригласили на три новых отраслевых акселератора

Музей Победы приглашает жителей Нижегородской области на онлайн-программу ко Дню учителя

Мастер-класс по оказанию первой помощи

Уехавший в Израиль Семен Слепаков отрастил седую бороду

Депутат Драпеко предложила Тимати отправиться на фронт добровольцем

О безопасности в сезон «тихой охоты» напомнили грибникам

Рублев отреагировал на предложение Баха по допуску россиян словами "это хоть какой-то выбор"

Теннисист Шевченко пробился в основную сетку турнира ATP-500 в Астане

МИД Польши вызвал российского посла Андреева из-за действий Москвы на прошлой неделе

Победит ли Вячеслав Борщев Майка Дэвиса на UFC Vegas 61?

Автозавод «Москвич» откроет дилерские центры в 23 городах

Компания Axenix организовала обучение сотрудников и студентов по программным решениям 1С

Специалист назвал способ обнаружить онкологию на самой ранней стадии

В школе №2120 избрали нового президента

«Магнит для женщин»: названы пять имен самых страстных мужчин

Ростех разработал отечественные компоненты для ускорителей электронов

ЦБ может прекратить торги по долларам и евро

"Футбольная страна" объединит около 30 городов по всей России

Водителям разрешили предъявлять электронные водительские права⁠⁠

Российский внедорожник Aurus Komendant показали во всей красе

Стартовала серия открытых уроков финансовой грамотности в школах Москвы

В Клину росгвардейцы предотвратили грабеж в магазине

Путин в России и мире

Персональные новости


Певец Константин Легостаев, рассказал как ему удалось выжить в море во время шторма

News Every Day

Zac Efron Was Never The Same After Playing Ted Bundy

Friends of Today24

Музыкальные новости

Персональные новости