Sephora's Black Friday sale is continuing all weekend — score deals on Dr. Dennis Gross and Fenty Beauty
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Sephora; Rachel Mendelson/Insider
Sephora's legendary Black Friday sale is going on now and we're already filling our carts with products at the best prices of the year. The shopping holiday is the best time to score deals on your favorite beauty buys since everything from makeup to skincare to hot tools is at a deep discount.
We're still tracking the best deals as they become available, but we're seeing discounts of up to 50% off on plenty of familiar brands. Right now, some of the best deals we've seen include the Urban Decay Naked3 palette for just $27 (from $54) and the Fenty Beauty Pro Filt'r Soft Matte Longwear Liquid Foundation for $27 (from 36).
We've included some of the best things you can find on sale at Sephora, no app or code necessary.
Best Sephora Black Friday Deals 2021:
How do we select Black Friday deals from Sephora?
- We only choose products that meet our standards for coverage. These items come from trusted brands that we know and use or have tested.
- The deal price must be better than the retail price or the normal sale price, and if we write about it, we've made sure it's not available somewhere else for cheaper.
When does Sephora's Black Friday sale start?
Black Friday 2021 is November 26 and Cyber Monday is November 29. Right now, you can get a sneak peek of some of the items that will be on sale through the Sephora app.
What is Sephora's return policy?
Sephora's return policy typically gives you 30 days from the purchase date to return something new or gently used for a refund. Within 60 days, you'll be refunded with store credit.
Can I shop at the Sephora store near me?
Sephora stores are technically open, but we recommend shopping online for public health reasons and so that you can skip this year's likely long and slow lines.
What should I buy from Sephora this Black Friday?
Last year, we saw deep discounts on giftable bundles, Sephora's in-house collection, and brands with universal appeal and name recognition such as Kiehl's, Mario Badescu, and Briogeo.
However, we'd advise exercising caution with bundles. Unless you'll genuinely use each product — or you're gifting it — the discount may not be better than just buying the one or two items you really want.
Lastly, since many folks will be buying gifts online this year, we'd recommend ordering any gifts from major retailers like Sephora sooner than later.
How does Sephora stand up to the competition on Black Friday?
Nordstrom, Sephora, and Ulta tend to price-match, but Ulta can edge them out with slightly lower prices on select items thanks to in-cart coupons that price-matching algorithms don't pick up. Mostly, it comes down to your wish list. Sephora will likely have the best and most varied products on sale, while Ulta may have somewhat lower prices on a handful of hot items. Nordstrom is the best play if all else is equal and you want an especially lenient return policy. And if you're spending less than $50, Nordstrom will also be your best option for free shipping.
You can also sign up for Sephora's Beauty Insider rewards program to make your purchases work harder for you with rewards and samples.