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Black Friday 2021 sales live now and top tips for bagging a bargain

SHOPPERS are expected to splurge billions this week as retailers unveil their biggest Black Friday deals. 

UK shoppers are set to splash out a massive £9.4 billion this year, according to Statista. 

There are some major bargains to be had – some well over £100

* We may earn revenue if you click the links below and buy the products but we never let this affect our recommendations. Remember to shop around on Black Friday to make sure you’re getting the best price.

  • Shop Argos Black Friday deals here
  • Shop John Lewis Black Friday deals here
  • Shop Currys Black Friday deals here

Some £5.7bn of that will be spent online, and £3.4bn in stores. 

Consumers are using the biggest shopping day of the year to get prepped for Christmas.

And retailers are getting ahead of the game this year too.

But for many brands – the discounts have already begun. 

While there are plenty of bargains to be had, it’s always important to do your homework and avoid getting caught up in the spending frenzy. 

Here are our top tips for bagging a bargain in the Black Friday sales – and our pick of the best early ones.

Shop around

A deal might look great, but not if you can get it cheaper elsewhere. 

It always makes sense to compare prices to see where the best bargain is. 

Naomi Willis, of money saving blog Skint Dad, said: “If you are planning to shop for a deal during the Black Friday sales, it’s best to start researching prices of things you’re interested in now. 

“That way, when you see the sale price, you’ll know if you’re actually getting a bargain.” 

Sites such as Pricerunner and Idealo can help you compare prices.

You can also set alerts that let you monitor when prices drop. 

Some retailers offer price matching, so will lower the price if you see the same thing cheaper elsewhere, so it’s worth bearing this in mind even after you make a purchase. 

Double down

Getting money off in a sale is great, but why not get some extra cash for yourself while you’re at it. 

Using cashback sites such as Quidco and Topcashback could earn you money back off of any purchase you make.

Cashback sites strike deals with retailers and pay you for purchases you make online. 

All you do is go to the usual website where you want to make a purchase – but instead of going direct, you go through the cashback site.

You earn a percentage of your purchase back. 

When we checked, we saw cashback of up to 11 per cent at Boots through Topcashback, and up to 25 per cent cashback on purchases at Very through Quidco. 

If you’re buying anything online, it’s worth searching to see if there’s a voucher code available too, as this could get you an even bigger discount. 

If you follow your favourite retailers on social media you might get exclusive deals too. 

More Amazing Black Friday Deals

Make a list

It’s easy to get caught up in the Black Friday frenzy, but remember it’s only a bargain if you already wanted the item in the first place.

Retailers use lots of clever tech to move prices depending on demand, or make you feel pressured by telling you how many people are looking at the same item as you.

Don’t give in to the pressure. 

While the sales are a great time to stock up on Christmas gifts, be sure to make a list of what you need before you start browsing.

Lots of websites let you make wish lists of items, which you can set up in advance. 

You can then see how the prices change to give you an idea of whether you’re getting a good deal.

Lynn Beattie, founder of the Mrs Mummypenny blog, recommends unsubscribing from any marketing emails to help avoid the hype. 

She said: “Don’t be tempted into ‘unbeatable’ offers and remember, Black Friday isn’t necessarily the best time to buy things.” 

Watch out for scams

Unfortunately, Black Friday is also a time that’s rife with scam. 

If something sounds too good to be true, it probably is. 

Make sure you’re on a legitimate website, and look out for the security padlock symbol before you share any card details. 

You can check sites like Trustpilot for reviews of retailers to see what other customers think. 

It’s usually better to use a credit card than a debit card for online purchases as then you are protected by Chargeback if anything goes wrong. 

And always check for hidden costs, like added tax or shipping fees.

If you’re ordering something from abroad you might be stung by customs charges when it comes to be delivered. 


Apple AirPods with Charging Case (2nd Gen)

  • Was: £119. Now: £99. Saving: £20 – buy here
Sounds like a bargain to me

Philips Sonicare ExpertClean 7300 Electric Toothbrush

  • Was: £169.99. Now: £89.99. Saving: £80 – buy here
Argos is brushing away the competition with these prices

BaByliss 9000 Cordless Curling Tong

  • Was: £179.99. Now: £119.99. Saving: £60 buy here
One of the hottest deals in the sales

Black+Decker Cordless Combi Drill

  • Was: £120. Now: £80. Saving: £40 – buy here
The price has been drilled down to just £80

Toshiba 50” Smart 4K UHD HDR LED Freeview TV

  • Was: £349. Now: £329. Saving: £20 – buy here
This deal is one to watch

Robert Dyas

Samsung 75” Smart 4K Ultra HD HDR LED TV

  • Was: £899. Now: £779. Saving: £120 – buy here
Bring the big screen to your living room with the tech giant’s savings

Daewoo 17L Halogen Air Fryer

  • Was: £67.99. Now: 33.99. Saving: £34 – buy here
Shave off the pounds with a healthy option with pounds shaved off the price

Evo Ride On Toy Quad Bike with Rechargeable Battery

  • Was: £149.99. Now: £74.99. Saving: £75 – buy here
Kids don’t need to miss out on the Black Friday bargains

5 Piece Cast Iron Pan Set in Cerise

  • Was: £199.99. Now: £99.99. Saving: £100 – buy here
Give your kitchen a refresh with savings of £100

Tefal Handheld Garment Steamer

  • Was: £39.99. Now: £23.99. Saving: £16 – buy here
Save 15% on this steamy buy

John Lewis

SodaStream Genesis

  • Was: £69.99. Now: £34.99. Saving: £35 – buy here
Check out all the buzz around the Black Friday sales now

Dior Sauvage Eau de Parfum 100ml

  • Was: £92. Now: £73.60. Saving: £18.40 – buy here
Smells like a deal from here

Samsung The Frame QLED Art Mode TV 50”

  • Was: £1,099. Now: £979. Saving: £120 – buy here
Watch this space for more deals

Beats Solo Wireless Bluetooth Headphones

  • Was: £170. Now: £129. Saving: £41 – buy here
No need to listen to other deals when over £40 is slashed from this one

Monica Vinader Deia Slim Hoop Gold Earrings

  • Was: £125. Now: £93.75. Saving: £31.25 – buy here
All that glitters, is a bargain

More Black Friday Tech Deals


Apple Pencil (2nd Gen)

  • Was: £119. Now: £99.99 Saving: £19.01 – buy here
Note down this saving

Kenwood Prospero Compact Stand Mixer

  • Was: £189.99. Now: £104.99. Saving: £85 – buy here
You can save £85 in this sale item

GoPro Waterproof Action Camera with Front LCD and Touch Rear Screens

Was: £479.99. Now £429.99. Saving: £50 – buy here

Anyone can be an adventurer at these prices

Flash Powermop Starter Kit

  • Was: £32. Now: £19.49. Saving: £12.51 – buy here
Clean up the stock by cashing in on this bargain bundle

Logitech StreamCam Live Streaming Webcam

  • Was: £139. Now: £75.99. Saving: £63.01 – buy here
Stay connected with the extended family at a fraction of the price – no more ‘your camera’s off!’


CleverSpa IBEAM Waikiki Hot Tub

  • Was: £441. Now: £291. Saving: £150 – buy here
These deals are really hotting up

Hollywood Garden Storage Box

  • Was: £33. Now: £16. Saving: £17 – buy here
Store away your bits and bobs as well as the pennies you’ll save

Erbauer 18V Cordless Combi Drill & Impact Driver

  • Was: £150. Now: £100. Saving: £50 – buy here
If you need a spot of DIY save £50 in the process

Malmo LED Electric Stove

  • Was £98. Now: £60. Saving: £38 – buy here
A £38 saving for that winter warmer feeling

Henry Vacuum Cleaner

  • Was: £140. Now: £90. Saving: £50 – buy here
Henry comes at only a fraction of the price this November

More Black Friday Homeware Deals


Sanctuary Spa Signature Showstopper Gift Set

  • Was: £45. Now: £20. Saving: £25 – buy here
Glam up with a saving of £25

Revolution Advent Calendar 2021

  • Was: £80. Now: £30. Saving: £50 – buy here
Black Friday might be your last chance to get an advent calendar in time and at a bargain price

Marc Jacobs Daisy Eau so Fresh Eau de Toilette 75ml

  • Was: £70. Now: £49. Saving: £21 – buy here
A smelly saving – but in the best way

Oral-B Genius 8000 Black Electric Toothbrush

  • Was: £279.99. Now: £89.99. Saving: £190 – buy here
You can save almost £200 in this clean deal

L’Oreal paris Lash Paradise Mascara Duo Set

  • Was: £21.50. Now: £15.05. Saving: £6.45 – buy here
Aa lush deal – we mean lash deal


Philips Lumea Prestige IPL Hair Removal Device

  • Was: £449. Now: £329. Saving: £120 – buy here
It doesn’t have to hurt to be beautiful if it’s a bargain

Fitbit Charge 4 Black

  • Was: £129.99. Now: £94.99. Saving: £35 – buy here
Get fit and get your savings together

Remington Shine Therapy Hair Straightener

  • Was: £79. Now: £22.50. Saving: £56.50 – buy here
The heat is on to find a bigger bargain than this

Lancome Glow, Volume, Hydration Gift Set

  • Was: £70. Now: £35. Saving: £35 – buy here
Save £35 with this gifting set

YSL Y Mens Eau de Parfum 100ml

  • Was: £86. Now: £68.80. Saving: £17.20 – buy here
Almost £20 has been knocked off the price

More Beauty Black Friday Deals


Tassimo by Bosch Coffee Machine

  • Was: £79.99. Now: £29. Saving: £50.99 – buy here
Wake up and smell the savings

Samsung 85” Smart 8K HDR Neo SQLED TV

  • Was: £5,999. Now: £4,999. Saving: £1,000 – buy here
Curry’s is another one to watch for great telly bargains

Breville Obliq Jug Kettle

  • Was: £79.99. Now: £37.99. Saving: £42 – buy here
Pop the kettle on knowing you bagged a bargain

Segway Ninebot Electric Folding Scooter

  • Was: £399. Now: £289. Saving: £110 – buy here
Any big kids out there want to save £110?

Tommee Tippee Dreamee Video Baby Monitor

  • Was: £199.99. Now: £149.99. Saving: £50 – buy here
This baby monitor has been reduced by £50

More Black Friday Fashion Deals


Lauren by Ralph Lauren Insulated Coat

  • Was: £189. Now: £132. Saving: £57 – buy here
A saving of £57 means you can wrap up for less this winter

Shark Cordless Vacuum Cleaner with Anti Hair Wrap

  • Was: £349. Now: £189. Saving: £160 – buy here
Get Hinch ready with a vacuum bargain to die for

Tommy Hilfger Iconic Rose Gold Watch

  • Was: £289. Now: £179. Saving: £110 – buy here
Watch you don’t overspend this Black Friday

DKNY Bryant Wristley Pouch

  • Was: £95. Now: £66. Saving: £29 – buy here
Somewhere to store all your saved change

Cyberjammies Slouch Jersey Louch Pyjama Set

  • Was: £45. Now: £34. Saving: £11 – buy here
Get cosy and save £11 while you’re at it

Enjoyed our roundup of the best Black Friday deals 2021 in the UK? Check out everything you need to know about Cyber Monday in our guide here too.

Martin Lewis’ Money Saving Expert predicts Black Friday deal dates including Sainsbury’s and Matalan.

Argos slashes £160 off cordless vacuum cleaners from Dyson and Shark in Black Friday sale.


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