Rosie Huntington-Whiteley gives M&S a huge sales boost as she models her lingerie range
ON her Marks, get set . . . glow!
Rosie Huntington-Whiteley gives M&S a sales boost as she models her lingerie range for the high street giant.
The high street retailer sold more than 15,000 Rosie lounge bras and crop tops in April alone.
M&S is adding more colours and styles to the range after finding that customers liked the model’s new relaxed style.
The latest additions will include a crop top which combines soft material with “the French designed lace synonymous with the Rosie range”.
M&S has dubbed this style “lace lounge”.
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It says that Brits are looking for more non-wired options than ever before amid the pandemic.
Laura Charles, M&S’s lingerie director, said: “Customers continue to love the more casual styles of Rosie for Marks & Spencer bras so as we ease out of lockdown we’re introducing even more styles & colour, and have introduced our ‘lace-lounge’ range which offers something a bit more special.
“We’re expecting this ‘relaxed glamour’ look to be incredibly popular.”
M&S is adding more colours and styles to the range after finding that customers liked the model’s new relaxed style.[/caption]