Commercial breakdown: 2021 Toyota Owners 400
Smack dab in the middle of the 60s, songwriter Bob Lind wrote a song, “Elusive Butterfly.” In it, he likened chasing after love like someone chasing butterflies with a net. He has been quoted as saying that you feel the most alive when you are chasing after something you dearly want. Following Sunday’s Cup race in Richmond, Denny Hamlin must feel very alive, for all the chasing that he did for the victory that eluded him. One thing that did not elude the viewers of the broadcast were the commercials. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2021 Toyota Owners 400
Start time to record race/commercial periods: 3:00 PM
End time to record race/commercial periods: 6:23 PM
Total minutes of complete race broadcast: 203
Minutes of race broadcast: 157
Minutes of traditional commercials: 46
Minutes of side-by-side commercials: 9
Total number of commercials: 133
Total number of companies or entities advertised: 55
Total number of traditional commercials (not split-screen): 107
Total number of companies or entities advertised: 50
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 26
Total number of companies or entities advertised: 18
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Toyota (8 times); Xfinity (8 times); Wendy’s (8 times); Geico (7 times); Coca-Cola (6 times); Ram Trucks (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
‘Friday Night Smackdown’ fox.com/wwe-friday-night-smackdown – 3
‘Big Bang Theory’ and ‘2½ Men’ – 2
Fox Bet Super 6 app foxsports.com/app, Clint’s Stage 2 Contest – 1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar – 1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar (Chase Elliott #di9) – 1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar DoverSpeedway.com – 1
Baseball on Fox Sports foxsports.com/mlb – 1
Boxing on Fox Sports foxsports.com/boxing – 1
‘Gutfield’ on foxnews.com – 1
‘The Masked Singer’ fox.com/the-masked-singer/ – 1
tubi – 1
Total: 14
Local News/Sports/Points-of-Interest in Penna.
NBC local news wpxi.com on Foxfox.com – 2
Total: 2
Restaurants/Food
Wendy’s wendys.com – 7
Coca-Cola cocacola.com – 4
McDonald’s mcdonalds.com – 3
Applebees applebees.com – 3
Dr. Pepper drpepper.com – 2
KFC kfc.com/ – 1
Little Caesars littlecaesars.com – 1
Mountain Dew mountaindew.com/ – 1
Subway Subway.com – 1
Total: 23
Beer/Alcohol
Michelob Ultra michelobultra.com – 2
Stella Artois stellaartois.com – 2
Total: 4
Car/Truck/Bike
Ram Trucks ram.com – 4
Advance Auto advanceautoparts.com – 3
Chevy chevy.com – 3
Toyota toyota.com – 3
Toyota toyota.com (Kyle Busch) – 2
Discount Tire – America’s Tire discounttire.com – 2
Ford ford.com – 2
CarFax.com carfax.com – 1
Neighborhood Ford Store neighborhoodfordstore.com – 1
GoodYear goodyear.com – 1
ShopHonda.com shophonda.com – 1
Buyatoyota.com buyatoyota.com – 1
Toyota toyota.com (Bubba Wallace) – 1
WeatherTech.com weathertech.com – 1
Total: 26
Insurance/Health
Geico.com geico.com – 4
USAA.com usaa.com – 4
Liberty Mutual libertymutual.com – 1
Total: 9
Wireless Phone
T-Mobile t-mobile.com/ – 3
T-Mobile/55 t-mobile.com/55 – 1
Total: 4
Home Improvement
Kioti tractors kioti.com – 2
Total: 2
Financial
AmeriSave.com – 2
Womply Womply.com – 2
Credible.com – 1
GoCreditOne gocreditone.com – 1
Total: 6
Education
Pittsburgh Technical College ptcollege.edu – 1
Total: 1
Technology
Verizon/frontline verizon.com/frontline – 3
Xfinity.com xfinity.com – 2
Amazon amazon.com – 1
Amazon Prime amazon.com/prime – 1
Comcast Business comcast.com/business – 1
Consolidated Communications consolidated.com/FastInternet – 1
Total: 9
Products/Services for the Home and Personal Use
Just For Men justformen.com – 3
Skyrizi skyrizi.com – 2
Osteo Bi-Flex osteobiflex.com – 1
Total: 6
Racing Related
Darlington Raceway darlingtonraceway.com – 1
Total: 1
Race brdcast times: Comm. brdcast times:
3:00 PM – 3:03 PM – 3 3:03 PM – 3:05 PM – 2
3:05 PM – 3:09 PM – 4 3:09 PM – 3:12 PM – 3
3:12 PM – 3:22 PM – 10 3:22 PM – 3:25 PM – 3
3:25 PM – 3:31 PM – 6 3:31 PM – 3:33 PM – 2
3:33 PM – 3:53 PM – 20 3:53 PM – 3:56 PM – 3
3:56 PM – 3:58 PM – 2 3:58 PM – 4:01 PM – 3
4:01 PM – 4:08 PM – 7 4:08 PM – 4:11 PM – 3
4:11 PM – 4:16 PM – 5 4:16 PM – 4:19 PM – 3
4:19 PM – 4:25 PM – 6 4:25 PM – 4:27 PM – 2
4:27 PM – 4:35 PM – 8 4:35 PM – 4:38 PM – 3
4:38 PM – 4:55 PM – 17 4:55 PM – 4:58 PM – 3
4:58 PM – 5:05 PM – 7 5:05 PM – 5:09 PM – 4
5:09 PM – 5:11 PM – 2 5:11 PM – 5:15 PM – 4
5:15 PM – 5:22 PM – 7 5:22 PM – 5:25 PM – 3
5:25 PM – 5:30 PM – 5 5:30 PM – 5:33 PM – 3
5:33 PM – 5:39 PM – 6 5:39 PM – 5:41 PM – 2
5:41 PM – 6:23 PM – 42 6:23 PM – checkered flag
Total race brdcst time: 157 Total comm. brdcst time: 46
Number of companies featured during broadcast: 26
(Toyota; Monster Energy; Fox Sports and GoodSports.org ; Fox Bet Super 6 app, Clint’s Stage 2 Contest; ‘The Triple Truck Challenge’ by Womply; Advance Auto Parts, AdvanceMyTrack.com, Advance My Track Challenge; Hunt Bros. Pizza; McDonald’s; KFC; Little Caesars; Coca-Cola; Busch Beer; Ford Performance; Ram Trucks; GoodYear; Geico; USAA; Progressive; Credit One Bank; Xfinity; tubi; Boxing on Fox Sports; MLB on FS1; ‘Friday Night Smackdown’ on Fox; ‘Race Hub’ on FS1; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:43 PM – 3:45 PM
Xfinity.com/nascar ; Progressive; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity; AmeriSave; KFC; Upcoming Xfinity race NASCAR.com/Xfinity
4:46 PM – 4:49 PM
Progressive; NASCAR.com/KidsTix ; Ram Trucks; Upcoming Camping World Truck Series race NASCAR.com/trucks ; Wendy’s; Boxing on FS1
5:48 PM – 5:50 PM
Geico; Verizon/frontline ; Toyota (Kyle Busch); ‘Friday Night Smackdown’ on Fox; Boxing on FS1; Little Caesars; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity
6:02 PM – 6:04 PM
Ford; Progressive; ‘911’ on Fox; AmeriSave; TodaysMilitary.com; Subway; Upcoming Xfinity race NASCAR.com/Xfinity