What did Burger King UK tweet on International Women’s Day?
BURGER King is getting slammed on social media over a controversial tweet posted on International Women’s Day.
Twitter users are threatening to “cancel” the fast food chain restaurant over their message.
What did Burger King UK tweet on International Women’s Day?
Burger King UK is facing serious backlash after tweeting that “women belong in the kitchen” on March 8 which is International Women’s Day.
The restaurant was attempting to highlight the gender disparity between female chefs and the industry but the tweet backfired shortly after it was shared.
In a thread, the food chain followed up on the women tweet and wrote: “If they want to, of course. Yet only 20% of chefs are women.
“We’re on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career.”
They also added that they have a new scholarship program for female employees to “pursue their culinary dreams!”
What did Twitter users say?
As soon as the tweet was shared, enraged users took their frustrations out on the Burger King UK account.
One user tweeted: “There’s better ways to draw attention to something that don’t including using the most sexist trope ever.”
Another added: “Please don’t use sexism as clickbait.”
One woman vowed: “I won’t be eating at your stores again, thanks.”
Another critic wrote: “Surely it’s not the day for this? Any day tbh. Grabbing media attention by being deliberately obtuse? By reinforcing stereotypes (even in apparently good humour?)”
However, Burger King UK defended its campaign in replies to users.
A user called the company’s tweet “weird,” and the restaurant responded: “We think it’s weird that women make up only 20% of chefs in the UK restaurant industry.”
What is the theme of International Women’s Day 2021?
The theme of International Women’s Day (IWD) 2021 is #ChooseToChallenge.
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It urges us to call out gender bias and inequality to create a more inclusive world.
It is also a time to celebrate women’s achievements to “help create an inclusive world.”
IWD organizers are asking people to pose with their hand high to show their commitment to challenging inequality, calling out bias, questioning stereotypes, and helping to forge an inclusive world.