Patagonia has had enormous success with upcycled clothing. Could other brands follow?
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Patagonia has been steadily growing its upcycling business, creating pieces that often sell out.
I didn’t think I could pull of the bohemian upcycled look—jeans held together with safety pins and jackets covered in patches. But Patagonia has changed my mind. In late 2019, it launched ReCrafted, a collection of one-of-a-kind pieces made from scraps of fabric waste that are even more beautiful versions of its iconic products.