Black Friday tech deals on Apple Watches, AirPods, Samsung and Sony TVs, Philips Hue smart lights, and much more are available now

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• Black Friday 2020 has arrived and there are already tons of deals available online for the picking.
• Amazon, Best Buy, Walmart, Target, and the rest of your favorite retailers are also already cutting at prices for a number of their gadgets and other products.
• You can check out the rest of our Black Friday and Cyber Monday coverage on Insider Reviews.

Black Friday 2020 is finally here, and it is already proving to be an impressive weekend for tech deals, with multiple retailers competing for the lowest prices on popular tech products like TVs, wireless earbuds, video games, and more.

Amazon, Best Buy, Walmart, Target, have been offering Black Friday sales on tech gadgets throughout the month, but in classic fashion, a few of the best sales were saved for the Thanksgiving weekend.

Now that the big day has arrived, we're tracking the deals ourselves to find the best picks in real-time. Expect this story to be updated regularly through Black Friday with new deals information and links. Also, we answer all of the frequently asked questions you may have for Black Friday 2020, and information on how our team of expert product reviewers expects holiday shopping to be affected by the COVID-19 pandemic.

Use the table of contents to find what you're looking for quickly.

The best Black Friday Apple deals

The best Black Friday robot vacuum deals

The best Black Friday TV deals

The best Black Friday smart home deals

The best Black Friday tablet deals

The best Black Friday gaming deals

The best Black Friday service deals

Black Friday 2020 tech deals FAQs

When does Black Friday start at each retailer?

Black Friday technically starts at 12:01 a.m. local time for all web retailers. However, Black Friday sales are basically live right now, just in a smaller state than what we expect to see on the big day. From what we've seen so far, retailers are posting deals right now, and will continue to up until and throughout Black Friday into Cyber Monday. 

• Amazon: The mega retailer of the U.S. will start discounting products for Black Friday starting on November 20. Check out our full guide to Amazon's Black Friday deals.
• Best Buy: This retailer's stores will be closed on Thanksgiving Day, but there are multiple Best Buy Black Friday deals ongoing through the whole month of November. 
• GameStop: The gaming retailer's Black Friday event started on November 14, and the official GameStop Black Friday sale begins online on November 25 at 9 p.m. ET. Stores will open at 7 a.m. on Black Friday with extended hours, and the sale will continue through November 29.
• Target: The company has been  offering new deals every week of November for Black Friday this year, with weekly ads dropping each Thursday. Expect to see a blitz of deals come Thanksgiving into Black Friday proper.
• Walmart: Walmart's Black Friday event starts on Thanksgiving Day, November 25 at 7 p.m. EST. In-store shopping on Black Friday begins at 5 a.m. local time. However, Walmart is encouraging customers to shop online and use its curbside pick-up services.

How long do Black Friday sales last?

Black Friday has begun to last the entire month of November practically, but of course the very best deals do tend to appear on the actual day.

However, retailers have used the weekend between Black Friday and Cyber Monday to extend deals that perhaps didn't fly off their stock shelves yet. Retailers are known to further slash prices in real time over that weekend to clear out stock as well, but it's usually not the most popular items.

Better yet, some retailers keep certain deals until well after the shopping holidays to pad out their revenues and profits throughout entire December shopping season ahead of Christmas and other holidays.

What should you buy on Black Friday? 

There are deals available for all sorts of tech devices or services, but there are a few categories that are particularly lucrative for discounts and savings. Here are some categories to look out for to get some of the best deals: 

• TVs
• Smart home devices
• Gaming consoles and video games
• Headphones
• Speakers and soundbars
• Robot vacuums

Is Black Friday or Cyber Monday better for tech products?

In years past, it's been known that Cyber Monday holds better deals on tech products than Black Friday, but that hasn't been the case for a long time. In fact, you can find even better deals in the days leading up to both events than during, in some rare cases.

Tech retailers are hosting major discounts on devices all month long, but some do hold certain deals for certain days to drum up real-time interest. So, it's worth hunting for deals on both days, or really all weekend long.

How we select the best Black Friday deals

• We only recommend products that meet our high standards for coverage. We have either used each product or service ourselves or we have researched them carefully using our previous experience.
• We always compare product prices among the most popular retailers, like Amazon, Best Buy, Target, and Walmart, and feature only the deals with the deepest savings (not including promotional discounts that come from using certain credit cards). 
• All deals that we feature will be at least 20% off, with the occasional exception for products that are rarely discounted or provide an exceptional value.