Apple just removed 'Fortnite' from the App Store and the company behind the game fired back with a scathing video that roasts the iPhone-maker's most iconic ad (AAPL)
Epic Games
- Epic Games, the company behind "Fortnite," aired a video on Thursday roasting Apple and its iconic "1984" television ad, after Apple yanked the game from the App Store.
- Epic also filed a lawsuit against Apple on Thursday, claiming the company engaged in "unfair and anti-competitive actions."
- Epic's video said Apple retaliated against Epic for defying "the App Store Monopoly" and urged "Fortnite" players to "join the fight to stop 2020 from becoming '1984.'"
- Titled "Nineteen Eighty-Fortnite," the video was a clear reference to Apple's famous "1984" ad, in which a heroine destroys a screen bearing a dictator's face using a sledgehammer.
- The war between the two companies stems from a new policy Epic instituted that allows players to make in-game purchases directly through Epic, bypassing Apple and Google play and the 30% cut their app stores take from app purchases.
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Epic Games is firing back at Apple with a parody of the company's most iconic ad after Apple yanked "Fortnite" from the App Store.
The game company on Thursday posted a short film titled "Nineteen Eighty-Fortnite," a play on Apple's "1984" Super Bowl television ad. The video was in response to Apple nixing "Fortnite" from the App Store, which the company did after Epic began offering players the option to pay Epic directly for in-game purchases rather than going through the App Store, a violation of Apple's policies. See the rest of the story at Business Insider
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- Read Apple's response for removing 'Fortnite' from the App Store after Epic Games skirted the tech giant's controversial 30% fee
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