Wired editor Scott Dadich's taste aged to perfection
Wired editor Scott Dadich's taste aged to perfection
When Wired magazine Editor in Chief Scott Dadich drinks Scotch, he has it out of tumblers with hand-painted 24-carat gold inlay images of spacecraft and fighter jets from the '70s.
"Here's one with the lunar module," he said from his Pacific Heights apartment one morning.
After moving to New York to work for Condé Nast, Dadich, 37, is back and at the helm of Wired, a tech monthly with a circulation of about 800,000 that's putting enormous emphasis on its design.
Art director of Texas Monthly by age 24, he became the creative director of Wired in 2006 before moving to New York to help lead Condé Nast into the iPad era.
In the moment: "They're designed to have two moments - first a strong color framing your face, then a second more subtle moment with the pattern."
Luxury item: We made them with cashmere, herringbone and satin ribbon.
On the grid: "The whole book is designed on a grid rather than a vertical axis - which is what we've done with Wired."