Madison Beer gushes over 'incredible' Justin Herbert, WAG culture is headed to college & the NASCAR swear jar

'Nightcaps' is a daily column that catches you up on the biggest sports, news and culture stories you may have missed while pretending to do work at your desk. It runs Monday-Friday on OutKick.com.

Happy Tuesday, friends. I am thrilled to be back in the beautiful state of Tennessee.

Where have I been, you ask? Let me tell ya.

This weekend, I traveled to majestic Branson, Missouri. Or as I like to call it, Pigeon Forge Jr. (IYKYK).

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I got the invite to check out the SMX (that's supermotocross for the uncultured) World Championship Final and the YETI Open on Table Rock Lake.

Now, if you've never been to Branson, let me paint you a picture: kitschy stores, celebrity chain restaurants and dinner theaters. Oh, and pretty much the whole town is owned by Bass Pro Shops.

But the scenery in this particular slice of the country is also stunning. Rolling hills, a big, beautiful lake, an outdoorsman's paradise. Hence, the Bass Pro Shops thing.

Anyway, on Sunday I had the honor of going fishing with none other than Bassmaster Elite Pro Cooper Gallant.

I'll admit I'm a pretty hopeless bass angler. But who better to teach me than someone who does it for a living?

So if you're into that sort of thing (that "thing" being bagging largies) stay tuned to OutKick OutDoors. Make sure you're subscribed on YouTube and following on Instagram and TikTok.

Otherwise, you might miss the absolute leviathan (not pictured) that I caught while we were out there. And that would be a real shame for you.

With that out of the way, let's get on to some Nightcaps, shall we?

WAG culture has gotten completely out of control.

Look, I know — we love WAGs here at OutKick. It's become a whole genre, especially in 'Caps. But once the NFL started using the WAGs to "market to women," the whole thing just became a little too... forced?

And now, apparently, the college girls are getting in on it.

Meet Allison Kaye, a makeup artist whose entire business is traveling around the country getting athletes' wives and girlfriends glammed up for game day. She started with NFL WAGs, but this season, she's taking "Game Day Glam" to college campuses.

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She started at Ohio State earlier this month, doing makeup for four players' girlfriends. Then she went to Penn State and did six more.

And I have to say, this woman has found herself one hell of a business model.

She doesn't just show up with a Caboodle (remember those?), either. She turns her hotel room into a whole "glam suite" with food, drinks, team decorations and free stuff from beauty brands. The girlfriends pay for the service themselves. Or with their boyfriends' NIL money.

Apparently, her weekends are now almost completely booked for the rest of football season.

There are 134 FBS football teams, approximately one bazillion players and, presumably, a whole lot of girlfriends who would rather not do their own makeup at 7 a.m. before a noon kickoff.

I don't know what Allison Kaye is charging for this, but I do know she might have stumbled upon a gold mine.

Maybe I should learn how to use a curling iron. Get a little side hustle going.

Speaking of WAGS...

You know who could use a win right now? Justin Herbert.

The Chargers are 0-3. Their offense STINKS. And every day he has to go to work and listen to Mike McDaniel say things like "we're not standing on business" in his rolled up joggers.

But you know what Justin Herbert does have?

Madison Beer.

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And Madison Beer is apparently VERY into Justin Herbert.

The singer recently hopped on Twitch and talked about their July engagement, which she described as "magical." She also said the proposal happened exactly one year after Herbert asked her to be his girlfriend and gushed about how lucky she feels to have found him.

So sure, things at work aren't going great for Herbs.

But at the end of the day, he gets to go home to Madison Beer, who is hot, wildly successful and seemingly thinks he hung the moon.

No matter what those insufferable dorks over on the "Speakeasy" podcast have to say about her.

No mailbag today (womp) because my email inbox is bone dry (minus about 100 irrelevant PR pitches). Let's remedy this for next week.

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If you've ever screamed obscenities after getting cut off on the interstate or just while sitting in traffic in general, you can probably imagine the colorful language that gets thrown around during NASCAR races.

And not just during the post-race fistfights, either.

Anyway, the potty mouths are so bad that NASCAR has implemented a swear jar, and they are keeping a running tally of which expletives get used the most.

You'll never guess which four-letter word tops the leaderboard. (Yes you will.)

I wonder if this count includes that hot dog stand assault we saw over the weekend?