Sydney Sweeney gives subtle nod to boyfriend Scooter Braun in new lingerie campaign
Sydney Sweeney appears to be keeping boyfriend Scooter Braun close, even while she's working.
The "Euphoria" star seemingly gave the music executive a subtle nod in a new campaign for her lingerie brand, Syrn, wearing a delicate necklace bearing the initials "SB."
In photos shared by the company, Sweeney modeled a pale pink bra from the brand while wearing the gold necklace, with the two small letters visible around her neck.
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Another image in the carousel showed the 29-year-old actress taking a mirror selfie in the same look.
"Send Nudes, now yours. Syd wears the Smooth Cup Demi in Babe," Syrn captioned the Instagram post.
The company explained that the new design uses the same fit as its Romantic Demi bra but features a smooth cup intended to be worn under T-shirts.
While neither Sweeney nor the brand identified the meaning behind the necklace, the "SB" initials match those of her boyfriend, Scooter Braun.
The understated accessory comes as Sweeney and Braun have become increasingly public about their relationship after initially keeping their romance relatively quiet.
Sweeney and Braun's romance traces back to summer 2025, when the two connected in Venice around the time of Jeff Bezos and Lauren Sánchez's wedding, according to People. The outlet first reported in September 2025 that Sweeney and Braun were casually seeing each other.
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Their relationship has since grown more serious.
A source told People earlier this month that Sweeney hadn't been searching for another relationship when she met Braun after ending her engagement to Jonathan Davino.
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"When Sydney met Scooter, she wasn't looking for another relationship. And she truly meant this," the source told the outlet. "She had ended her engagement. She really wanted to simplify her life, not complicate it."
Another source told People the two initially became friends before their relationship developed naturally.
"They started as friends, and it kind of just happened," the source said.
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According to the outlet, Sweeney and Braun were both "surprised" by the relationship but have since "become really happy."
The couple's relationship has become considerably less private over the past year.
Braun accompanied Sweeney to the "Euphoria" Season 3 premiere in April, and the two later shared glimpses of trips together throughout the summer.
Earlier this month, they returned to Venice, where they first connected in 2025, and were photographed holding hands and kissing during the trip.
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The getaway came shortly before Sweeney celebrated her 29th birthday Sept. 12.
Braun marked the occasion with a public Instagram tribute to his girlfriend, describing their relationship as a "true partnership."
"You make me smile harder, laugh louder, adventure more, and dream bigger," Braun wrote. "You've made the ordinary feel exciting and the future feel like something I can't wait to get to."
He concluded the tribute by writing, "Happy birthday Syd. Many more celebrations ahead. I love you."
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Sweeney has publicly celebrated Braun as well. In an Instagram story for his 45th birthday in June, the actress shared a photo kissing him on the cheek and called him "the man with the biggest heart I know."
In another story, Sweeney thanked Braun for "all the living room dances and making me smile again. A good man is rare. A man like you is once in a lifetime."
Their relationship has also reached another milestone away from social media.
A source told People this month that Sweeney has been spending time with Braun's three children, whom he shares with ex-wife Yael Cohen.
"They're very serious. Sydney's spending time with his kids, and that's a big deal. Scooter's very careful about who he brings around them," the source told the outlet.
Braun and Cohen finalized their divorce in 2022. Sweeney, meanwhile, ended her longtime relationship and engagement to Davino before becoming involved with Braun.