Commercial breakdown: 2026 WÜRTH 400 presented by LIQUI MOLY

The Cup race on Sunday was a testament to authoritative dominance from the onset, beginning with a stirring rendition of the National Anthem by 101-year old veteran, Dan Graves, then onto the skirmishes the drivers were having with the track itself, and lastly to the determination of Chase Elliott to hold off hard-charging drivers frantic to win. Fans watching from home may have viewed the commercials during the broadcast as momentary opportunities to catch their breath. For those folks who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2026 WÜRTH 400 presented by LIQUI MOLY

Start time to record race/commercial periods: 3:24 PM
End time to record race/commercial periods: 6:41 PM
Total minutes of complete race broadcast: 197
Minutes of race broadcast: 175
Minutes of traditional commercials: 22
Minutes of side-by-side commercials: 31

Total number of commercials: 127
Total number of companies or entities advertised: 46
Total number of traditional commercials (not split-screen): 48
Total number of companies or entities advertised: 31
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 79
Total number of companies or entities advertised: 38
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 11

Companies seen the most in commercials during this broadcast: NASCAR (11 times); Busch Light (10 times); Xfinity (8 times); Arby’s (5 times); IndyCar (4 times); Ram Trucks (4 times); Ford (4 times)

Breakdown of what the commercials were, by category:

Fox/FS1

IndyCar on Fox – 4
FIFA Cup on Fox foxsports.com/soccer/fifa-world-cup – 3
Baseball on Fox Sports foxsports.com/mlb – 2

Total: 9

Local News/Sports/Points-of-Interest in Penna.

Pella Window PellaPittsburgh.com – 2
PNC.com pnc.com – 1
RiverviewChevyBuickGMC.com – 1

Total: 4

Restaurants/Food

Buffalo Wild Wings buffalowildwings.com – 2
Burger King burgerking.com – 2
Chili’s chilis.com – 2
Arby’s arbys.com – 1
Denny’s dennys.com – 1
Nurture Life nurturelife.com – 1
Ore-Ida kraftheinz.com/ore-ida – 1
Weber weber.com – 1

Total: 11

Car/Truck/Bike

Harley Davidson harley-davidson.com – 1

Total: 1

Insurance/Health

Liberty Mutual libertymutual.com – 1
NJM Insurance njm.com – 1
Northeast Gas Assoc northeastgas.org/Be-Nosey – 1

Total: 3

Wireless Phone

Xfinity Mobile xfinitymobile.com – 2

Total: 2

Home Improvement

ACE Hardware ACEHardware.com – 1
Spruce spruceit.com – 1

Total: 2

Legal

Peirce Law Group peircelaw.com – 1

Total: 1

Technology

Xfinity.com xfinity.com – 2

Total: 2

Products/Services for the Home and Personal Use

Tremfya.com – 3
Free Style Libre 3 freestyle.abbott/us-en/home.html – 2
Advil advil.com – 1
Dawn Dawn-Dish.com – 1
Eylea HD eyleahd.com – 1
Just For Men justformen.com – 1
Trelegy trelegy.com – 1
Vuori vuoriclothing.com – 1

Total: 11

Racing Related

NASCAR.com/FanRewards – 1
NHRA nhra.com – 1

Total: 2

Race brdcast times: // Comm. brdcast times:

3:24 PM – 3:27 PM – 3 // 3:27 PM – 3:29 PM – 2
3:29 PM – 3:33 PM – 4 // 3:33 PM – 3:36 PM – 3
3:36 PM – 4:23 PM – 47 // 4:23 PM – 4:26 PM – 3
4:26 PM – 4:32 PM – 6 // 4:32 PM – 4:35 PM – 3
4:35 PM – 4:39 PM – 4 // 4:39 PM – 4:42 PM – 3
4:42 PM – 4:49 PM – 7 // 4:49 PM – 4:51 PM – 2
4:51 PM – 5:37 PM – 46 // 5:37 PM – 5:40 PM – 3
5:40 PM – 5:41 PM – 1 // 5:41 PM – 5:44 PM – 3
5:44 PM – 6:41 PM – 57 // 6:41 PM – checkered flag

Total race brdcst time: 175 // Total comm. brdcst time: 22

Number of companies featured during broadcast: 27
(WÜRTH wurthusa.com ; LIQUI MOLY liqui-moly.com ; Hunt Bros Pizza; Wendy’s; Coca-Cola; Celsius; Busch Light; Chevy; Ford; Toyota; Sunoco; POET; GoodYear; Valvoline; Freeway Insurance; Echo Park Automotive; Advent Health; Credit One Bank; Xfinity; MLB on Fox; iracing.com ; NHRA; IMS race on Fox; Indy 500 race on Fox; Upcoming MOTOGP race; Upcoming ARCA race; SPEEDonFox YouTube.com ; ‘Kevin Harvick Happy Hour’ podcast; ‘NASCAR Race Day’ on FS1; Upcoming Craftsman Truck Series race; Upcoming O’Reilly Auto Parts race; Upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

3:50 PM – 3:53 PM
Ram Trucks; T-Mobile; Liberty Mutual; Breztri; Wendy’s; Busch Light; PODS

3:58 PM – 4:01 PM
ACE Hardware; Progressive; Toyota; Papa Johns; Keystone Light; Skechers; Upcoming Cup race, Coca-Cola, Busch Light, Freeway Insurance, Xfinity; Toyota

4:07 PM – 4:10 PM
Verizon Business; PNC Bank; Toyota; Arby’s; Harley Davidson; Busch Light Red Apple; NAPA; Ram Trucks; Busch Light; Arby’s

4:15 PM – 4:18 PM
Dr Pepper; Ford; Allstate; Sonic; Head & Shoulders; Upcoming Cup race, NASCAR.com/Salutes ; Ford

4:58 PM – 5:01 PM
All-Star race, NASCAR.com/Tickets DoverMotorSpeedway.com ; Celsius; Chevy; ACE Hardware; Wendy’s; Borla; Chevy

5:08 PM – 5:11 PM
Toyota; Xfinity; AT&T; Busch Light; KubotaOrangeDays.com ; Arby’s; NASCAR.com/Salutes and Coca-Cola

5:16 PM – 5:19 PM
Universal Orlando Resort; Ford; Arby’s; Skechers; Straight Talk; Valvoline; Upcoming Cup race, Coca-Cola, Busch Light, Freeway Insurance, Xfinity

5:23 PM – 5:25 PM
Toyota; ACE Hardware; Sonic; Liberty Mutual; PODS; All-Star race, NASCAR.com/Tickets DoverMotorSpeedway.com

5:53 PM – 5:56 PM
‘The Breadwinner’ breadwinnermovie.com ; Ram Trucks; Wendy’s; Busch Light; T-Mobile; Upcoming Craftsman Truck Series race NASCAR.com/Trucks ; UFL; Ram Trucks

6:01 PM – 6:03 PM
NASCAR.com/Tickets ; Mother’s Car Care; Papa Johns; Keystone Light; T-Mobile; MLB on Fox; Upcoming Cup race, Coca-Cola, Busch Light, Freeway Insurance, Xfinity, NASCAR.com/Salutes

6:21 PM – 6:24 PM
Ford; Wendy’s; Busch Light Red Apple; Harley Davidson; Progressive; Downy Unstoppables