Shoppers Say This Eye Paint Stays ‘Stuck in Place’ on Hooded Lids and Works as Liner, Shadow, and Primer

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Clean girl makeup had a very good run, but after a few years of barely-there lids and beige everything, it makes sense that beauty people are starting to miss eye makeup that actually shows up. Not necessarily 2014 Tumblr raccoon liner — though she had her moment — but smoky browns, graphic shapes, punchy color, and the kind of matte pigment that makes getting dressed feel a little more fun. Halsey’s about-face Matte Fluid Eye Paint fits right into that shift, especially because shoppers say the $17 liquid eye color does more than sit there and look cool in the tube.

The biggest selling point of this versatile eye makeup is the staying power. One reviewer with hooded eyes said they usually avoid liquid eye products because they take too long to dry and transfer onto their lids. “NOT THIS ONE,” they wrote. “It dries VERY quickly and once it’s dry, it is STUCK in place.” They also said it held up for hours on hooded lids, even through sweat, with “no fallout or running.”

That quick-set matte finish is part of what makes the eye paint so multifaceted, but it also means there is a tiny learning curve. Shoppers recommend blending while it is still wet, working in thin layers and using a brush if you want a softer edge. One fan of the shade Weightless, a moody chocolate brown hue, said it worked as smoky liner because they could “smudge it out before it dries,” then it lasted “allllllll day without budging.” They also called it “VERY pigmented,” which explains why a small amount can go from soft brown definition to a full eye look very quickly.

The neutral and deeper shades may be the easiest entry point if you want something wearable. Reviewers have used the browns and blacks as eyeliner, shadow bases and even eyebrow color with a very fine angled brush. One shopper said it “works as an amazing base for powder eyeshadow and glitters,” while another called it one of the only products they have used as liner that “DOES NOT BUDGE” or imprint on oily, hooded lids.

Of course, this is still about-face, so the shade range is not stopping at taupe and espresso. The line also includes vivid blues, yellows, greens, reds and purples for anyone ready to let their Tumblr dashboard live again, just with better blending tools. One reviewer praised the “vivid colors,” saying the formula “does stay on and lasts all day without spray,” while another said the pigment had “great coverage” and “stays on.”

If you want eye makeup that can play liner, shadow and primer without melting into your crease by lunch, about-face’s Matte Fluid Eye Paint is worth trying. Start with a neutral if you want the low-risk route, then add some of the brighter hues when you are looking for something a little more fun.

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