Why Sassuolo vs. Milan will be shown on TikTok in UK and Ireland
The upcoming Serie A match between Sassuolo and Milan on Sunday afternoon will be available to watch live on TikTok in the UK and Ireland, the first time that an Italian league match has been broadcast on the social media platform.
Sassuolo vs. Milan available to watch on DAZN, TikTok and YouTube
Broadcaster DAZN have partnered with the social media platform TikTok to livestream a Serie A match in the UK and Ireland for the first time.
The idea is for the game to introduce Serie A football to new audiences through TikTok’s discovery and community features, with the aim of turning casual viewers into regular fans of Italian football.
The Sassuolo vs. Milan match will still be available to watch on DAZN’s regular platform, as well as through the @DAZNFootball account on TikTok, and on DAZN’s YouTube channel.
Kick-off is due at 14.00 BST.