The Pokémon x Target Beauty Collection Is Almost Here — How to Shop Must-Catch Picks From Wet Brush & More

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission.

Attention, all trainers and aspiring masters: the ultimate collab is almost here — and you definitely want to catch them all. For those that haven’t heard yet, Pokémon and Target are teaming up for a massive collection in honor of the Japanese franchise’s 30th anniversary. And while plenty of other brands, like LEGO and Puma, have come out with pretty noteworthy collabs for the iconic milestone, it’s Target that’s pulling out all the stops. 

The Pokémon x Target collection is a vast assortment of wonderful goodies, ranging from clothes and accessories to electronics and even snacks. But what’s really exciting to this writer is all the new beauty gems coming our way. As part of the partnership, there will be special-edition body sprays, lip products, hair accessories, and much more that pay homage to our favorite Pokémon. You’ll find mini tools from WetBrush, various Lip Smacker sets, yummy-smelling mists from Target’s NatureWell, and even chic temporary tattoo sets from InkedByDani. And the best part is everything is $15 and under, with some products as low as $5. 

When Does the Pokémon x Target Beauty Collection Officially Drop?

Like most Target brand partnerships, this one has a lot of buzz, especially because Pokémon fans are very serious about their gear. Both Target and fans are speculating that things will sell out quickly, so to make it somewhat fair, some products will only be available in stores, while others will be available online later. The Pokémon x Target collection officially launches on Saturday, May 2nd, in stores whenever your local store open. Meanwhile, while select items will hit the site on Sunday, May 3rd at 9 a.m. ET/ 6 a.m. PT. It’s important to note that there will be a second drop on Saturday, June 6th.

Below, find the latest Pokémon beauty products hitting shelves soon. 

Real millennials know that Lip Smacker is a GOAT when it comes to lip products. Some of our first lip balms and glosses come from Lip Smacker, and now we can really lean into nostalgia with this new peach spark shadeinspired by our favorite electric Pokémon. 

Deck yourself out in Pokémon head to toe with these adorable Pikachu hair clips. They have a subtle iridescent shine to them that’ll sparkle in the light just like Pikachu would. 

And of course, you’re going to need a place to hold your clips and lip gloss, and this Poké Ball bag charm is the perfect size to do so. 

Really lean into your favorite Pokémon with this new NatureWell Fragrance Mist. There’s a scent for most of the originals,  like Jigglypuff Peachmallow Dreams, Pikachu Pineapple Spark, and Squirtle Splash Berry. In total, there are six scents that you can collect, and each one comes with a mini charm on the cap. 

Speaking of collecting, this lip balm set is one you won’t want to miss out on. It features eight balms, each inspired by one of our favorite Pokémon, to build your ultimate dream lip team. 

Yes, this collab is even bringing chic temporary tattoos from Inked by Dani. Here you’ll find 35 illustrations, some in color, others in black and white with gold metallic hues. 

Detangle on the go with this sparkly Jigglypuff Wet Brush. It features a small brush with a compact mirror attached so you can prim and prep anywhere you go. 

Before you go, check out our slideshow below: