Ciele's Cult-Favorite Running Hat That Feels Like 'Absolute Heaven' Just Went on Sale at REI
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In This Story
Why We Love This Deal
A good running hat is an essential item for most runners (myself included). Why? A hat keeps sweat and glare out of your eyes, and it also shields your head from UV rays. But finding one that does all that and feels comfortable and stays put while you’re hustling is no easy task. Montreal-based Ciele Athletics cracked the code with its GoCap, though; this has to be the most iconic, most popular running hat in existence. And right now, REI has an unbeatable deal on it.
The Ciele Athletics GOCap Classic Hat is on sale for $30, a 25% discount from its normal price of $40. That’s not a huge discount, but REI has the best price and colorway selection on this hat: It beats the price at Ciele and Fleet Feet, for example.
Ciele Athletics GOCap Classic Hat, $30 (was $40) at REI
What Shoppers Should Know
- Colorways Available: 5
- Sizes Available: 2
- Fabric: 100% recycled polyester; 95% recycled polyester, 5% spandex
- Closure: Adjustable buckle
- Best For: Running, hiking, cycling
The GoCap is a real IYKYK item among runners—it might not look like much from the photos, but this is the Rolls-Royce of running hats.
Each one is made from recycled polyester with a touch of spandex and features a five-panel shape (although there are actually more than five panels). The top panels are made with a mesh for maximum ventilation in high-heat areas of your head, while the side panels are made from a ripstop material that’s super durable and lightweight. Up front, a pliable brim keeps the sun out of your eyes but also packs down small, and at the rear, an adjustable buckle ensures a snug fit and allows you to clip the hat to a belt loop when you’re not wearing it. Inside, a soft lining creates a comfortable feel against your head. Plus, it’s rated UPF 40, so it’ll keep you from getting a sunburn while you’re out and about.
The whole thing is machine washable, and the hat dries quickly, so you can easily rinse it off, lay it out to dry, and then toss it on later. Other hats might offer some of these features, but only the GoCap combines them all. Plus, with its huge range of colorways, many runners stock up, and it has even become a collectible.
Related: Amazon's Top-Selling Jogging Stroller Is on Sale for Under $130
What Shoppers Are Saying
REI doesn’t have any reviews for the GoCap, but over at Ciele, you can get a clear sense of just how popular this hat is. One shopper called it "absolute heaven” to wear. Why? Because it nails every category: It’s “lightweight” and “breathable,” but its soft-brim design makes it “super packable” for tossing in a pocket or backpack.
Shoppers also rave about its durability—it keeps its shape even after many wears and trips through the washing machine—and its comfortable fit and feel. As one shopper put it, “the hype is real.”
Athletes are going to swarm over this rare deal on the GoCap, especially now that the weather is warming up and runners are returning to hit the streets again—grab yours ASAP before this sweet 25% discount disappears.