Nick Jonas Shares Why ‘Shaving Is Skincare’ for Modern Men Amid Schick Campaign Partnership (Exclusive)

After years of turning heads on red carpets, Nick Jonas has proven that he can stand out in a crowd by looking his best. Now, he has exclusively told Men's Journal why he believes that "shaving is skincare" and how it can help other modern men look and feel their best.

Nick Jonas has teamed up with Schick to become the spokesperson for the "Do Right by Your Skin" campaign. In this interview, he reveals why the company's skincare-focused message appealed to him, especially as someone who has dealt with dry skin, and what he hopes men take away from it.

Nick Jonas on Redefining Shaving as Skincare

Men’s Journal: I'm sure you get offered campaigns all the time. What made you excited about the Do Right by Your Skin campaign with Schick?

Nick Jonas: Yes, you're right. There are a lot of things that come my way, and I've got to be really selective and intentional about the partnerships that I have and the people that I collaborate with or build a campaign with. I think something exciting about this opportunity with Schick is that I've been a fan of their products for a long time and really loved the idea of this campaign.

Schick is framing this campaign around Do Right by Your Skin, which, as a person who's lived with sensitive skin my entire life, was a really compelling hook. I like the idea of looking at ways to communicate that a good shave should really do more to care for your skin, and improve your skin health than damage it. That was really exciting to me that we could talk about that.

Traditionally, shaving companies embraced a very masculine image and would have likely rejected the idea of linking shaving to skincare. Are you excited to be part of a campaign that’s helping men take better care of their skin?

Nick Jonas: Yeah, I think that the world is always evolving and changing, and it's so exciting to see that a campaign like this, focusing on skin health and improving skin health, is the focus of the campaign. Really, the message of the day is shaving is skincare, and that's something that I think really stands out.

You're absolutely right. I think even from a creative lens, this campaign looks and feels a lot different. Working with Anthony Mandler again, the director, who's done quite a few of our videos and worked on our creative team for a while, was exciting to collaborate with him again.

Men’s Journal: Did you find it funny when the idea of Schick Jonas was suggested to you?

Nick Jonas: It’s got a nice ring to it. It felt like a perfect fit, and the Schick team has been great. It’s been fun to watch it all come together.

Men’s Journal: What do you hope men take away from this campaign?

Nick Jonas: Well, I think the main headline would be this idea that your daily routine can and should start with taking great care of your health. I've lived a lot of my life on tour or going to different events, red carpet events, and things, where on top of just wanting to feel my best and being my healthiest, you also want to feel that confidence.

I think there's real confidence in walking and knowing that you've taken that first step of the daily shave to not just remove hair, but to actually take good care of your skin and step out and feel your best to take on the day. You don't have to be going on tour to red carpet events or things like that to know what that feels like to step out and put your best foot forward and take on the day.