These Are the Cheap Running Watches Worn by the London Marathon Winners
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This weekend’s London Marathon was a phenomenal event, with not one but two men (Sabastian Sawe and Yomif Kejelcha) breaking the sub-two-hour barrier that people used to say would never be broken. The women’s winner, Tigst Assefa, also smashed her own world record. So what kind of running watches do these elite marathoners wear? Mostly cheap ones, including older Garmins.
I was able to confirm some of these runners’ specific watch models with Garmin and Coros. Since fans seem to be wondering whether the runners are sponsored by their respective watch companies, I also asked Garmin and Coros about sponsorships. Only two of the six appear to be sponsored. Here are the top three men and women:
Sabastian Sawe, with a world record time of 1:59:30: Garmin Forerunner 55 ($167). I confirmed this with Garmin. He is not sponsored by Garmin, though.
Yomif Kejelcha, the second person ever to run sub-2 with a time of 1:59:41: Coros Pace 3 ($199). He is not sponsored by Coros.
Jacob Kiplimo, 2:00:28: Samsung Galaxy Watch 8 ($349-$429 - unclear exactly which model, but not the Classic). He seems to be a sponsored athlete—here’s a Samsung article about how he uses the watch in his training.
Tigst Assefa, with a new women’s world record at 2:15:41: Garmin Forerunner 255 ($243). I also confirmed this with Garmin, and they do not sponsor her either.
Hellen Obiri, 2:15:5: Coros Pace 4 ($249). I confirmed this with Coros; she is a sponsored athlete, newly signed just before the race.
Joyciline Jepkosgei, 2:15:55: another older Garmin, which Ivan Jovin at Gadgets and Wearables identified as possibly the Forerunner 955 ($449). She is not sponsored by Garmin.
Of the six, four are wearing older models (released 2021-2023) with reflective MIP screens. The Samsung Galaxy Watch 8 and the Coros Pace 4 are the only watches in this group that were released in the past year (and they are the only two with the more modern style AMOLED screen). Most of these watches cost less than $250.
That may be surprising if you think of running watches as a cutting-edge tool where newest is always best. But even though watch manufacturers keep coming out with new features, that doesn’t mean those features are necessary to support training and racing, even for elite runners. Ever since I started reviewing and writing about fitness watches, I’ve been asking every runner I meet what kind of watch they have. Most of the time, it’s an older Garmin. Sometimes they don’t even know what model. Basic watches make perfectly good workhorses, even for elite runners.
Why elite runners don’t wear top-tier watches
These mostly budget picks don't surprise me, because elites need to focus on what their body is doing, not what’s going on inside their watch. The most important job of a running watch on race day is letting you know what pace you’re running—especially if you’re betting everything on being able to break a certain world record. Even the most basic digital watches can tell you how long it’s been since the starting gun went off, but a modern GPS-enabled watch can also give you a reasonably accurate sense of how many miles you’ve gone and how far it is until the next mile marker. (That said, it’s the official race timing and distance that counts; your watch just gives an estimate.)
I haven’t spoken to these athletes myself, so what follows are my opinions based on knowing what running watches offer to the people who wear them. In short: Everything besides your time and pace is icing on the cake.
Elites don’t need the training scores and statuses that some watches offer; they have coaches handling that stuff. They don’t decide the day’s training based on how many steps they’re getting; again, they and their coaches, not tech, are in control. It doesn’t matter if the watch has 150+ activity modes if your only job is to run.
So why do newer watches have those features in the first place? A lot of the features are there to help you feel a little more elite. For example, you may not have a coach, but your watch can coach you by suggesting a workout. Watch features also aim to keep you interacting with the watch—checking your scores, tracking other activities besides running—which helps the watch company’s bottom line by getting more engagement from you and keeping you excited about the brand.
As I’ve mentioned before, companies keep adding features to justify new models and higher prices—just look at Garmin’s Forerunner 570, which has one athletically meaningful upgrade from the 265 (a more accurate heart rate sensor) and otherwise tacked on a lot of bells and whistles to justify what was, at the time, a $200 price hike. Meanwhile, I've loudly proclaimed that the Forerunner 255, which you can still buy new, is probably the best value Garmin out there.
None of the top-tier features actually help you run faster, unless it’s by keeping you more interested in the hobby of running. So it should be no surprise that professional runners don’t prioritize extra features. And I may be a mere recreational runner, but I’m quite happy to run with a basic watch, as well. How excited I get about fancy features really depends on how much I’m relying on the watch to structure the way I train. If you aren’t looking to the watch to make decisions for you, a basic watch is just fine.