This Buc-ee’s candy is going viral—and resellers are already flipping it for 4 times the price

Thanks to social media, a new legion of fans are discovering something new to love at Buc-ee’s: The OverBite.

Though it’s been on the shelves at Buc-ee’s for several years, the hockey puck-shaped, chocolate covered candy bar has become a bit of a viral sensation more recently. Available in five different flavors, these quarter-pound treats feature a thick layer of either milk or dark chocolate and fillings like peanut butter, caramel, and cookies and cream.  

It seems Rich O’Toole, a Texas-based singer and songwriter, may get credit for kicking into overdrive the latest frenzy over the OverBite. In a post on X that’s amassed more than 8 million views since Monday, O’Toole shared a couple photos of the dark chocolate peanut butter variety of the candy alongside a four-word review: “This thing is wild.”

Like any viral trend, that’s seen a legion of other social media users across other platforms race to their locals Buc-ee’s to give the treat a try and offer their take on the treat. Google Trends data also shows a spike in searches for the OverBite earlier this week.

Mason Woodruff, a TikTok creator, posted a video reviewing the milk chocolate variety and after just one bite, offered up his assessment: “Oh yeah, that’s incredible, literally incredible.” In his video, Woodruff also noted that the OverBites were easily found at the front of the store near where he lives and speculated that Buc-ee’s is aware the treat has become a viral sensation.

Buc-ee’s didn’t immediately respond to a request for comment from Fast Company about the recent popularity of OverBite candies.

BIG BUC-EE’S BUSINESS

As Buc-ee’s has expanded in recent years, now with 50-plus travel centers located in 12 states, its treats have become a popular topic of much discussion online—as people rave or rant about what they find in the stores. The recent buzz about the OverBite has seen some people lamenting that they can’t easily get their hands on one of the candies.

On Bluesky, one user posted: “Serious request, who lives near a Buc-ee’s and can ship me some of these?”

There’s even a cottage industry of small businesses that cater to Buc-ee’s fans from afar.

Texas Snax, a third-party reseller of Buc-ee’s items that’s not affiliated with the company, is currently sold out of all five flavors of OverBites. The company didn’t immediately respond to a request from Fast Company as to whether it’s seen increased interest in OverBites this week.

And others are also trying to cash in on the viral trend: Whereas the treats are available in-store for less than $5 each, a seller on Amazon is trying to fetch as much as $23 for just one.

NOT EVERYONE’S A FAN

The OverBite candy, like many things at the Lake Jackson, Texas-based chain of gigantic travel centers, is not for the faint of heart. Packing 500-plus calories and more than 50 grams of sugar per treat, Buc-ee’s recommends that each OverBite is actually intended to be four servings.

Several people online had some thoughts about the healthiness of the snack, with an Instagram account calling out the 56 grams of sugar in each treat, while an X user quipped: “Buc-ees tryin’ to give you Diabet-ees.” 

And, as with anything online these days, people were also quick to trash the treat. One self-described “big Buc-ee’s guy” responded to O’Toole’s post on X, saying: “I’ve had it. And no. It’s not good. Low quality chocolate and too much peanut butter.”