Apple's long-awaited location tracking gadget, AirTags, are now available to preorder for $29

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• Apple finally revealed its AirTags tracking accessory during a virtual press event on April 20.
• AirTags can attach to your stuff, like your keys, enabling you to track them if they get lost.
• Apple's AirTags are now available to preorder at $29 and they launch on April 30.

After years of rumors, Apple's AirTags are now available to preorder from Apple's online store. The AirTags start at $29 and are set to launch on April 30.

The tracking accessory, which helps users find whatever the AirTag is attached to, made its debut during the company's Spring Loaded virtual event on April 20.

The small device is designed to stick to other products and everyday items, like keys or wallets. Once attached, you can use the AirTags and your iPhone to find your item if it gets lost. 

The tiny accessory takes the form of a circular tag with the signature Apple logo. The AirTags integrate with Apple's "Find My" app, and the app uses augmented reality to show visual markers leading you toward your lost item.

In a video demonstrating how it works, a man wanders around his apartment led by his iPhone on the search for his lost keys.

AirTags price and release date

AirTags are functionally similar to Tiles' lineup of Bluetooth-enabled trackers, and cost a similarly low price: A single AirTag starts at $29, and a four pack costs $99. 

You can preorder Apple's AirTags right now from Apple's online store. The device is expected to start shipping on April 30. Buyers can choose to engrave their AirTags with emojis, text, or numbers for free.