Tinder wants more women users, CEO says

The dating app Tinder wants more women on the platform, its CEO said.

"Winning women is critical to us," Spencer Rascoff, who joined Tinder's parent company, Match Group, last year and also took the helm of Tinder in July 2025, told the Financial Times in an interview published Sunday.

Rascoff continued that reaching "gender parity is very challenging, but we absolutely need to do a better job of driving outcomes for women, and when we do that, more women will choose to use our apps."

Tinder's user gender split isn't public, but 2022 Pew Research Center data found that 34 percent of American men said they've used a dating site or app, compared to 27 percent of American women. Around 75 percent of Tinder users are male, according to data insights website Demandsage.

Seeing as Tinder's direct revenue and paying users have decreased year-over-year both in 2024 and 2025, Rascoff has been working to reverse that trend. Shortly before he joined the app last year, he said he wanted to move Tinder away from its "hookup reputation" to attract Gen Z, a generation known for not wanting to participate in "hookup culture."

Rascoff also told Financial Times that Match's board has given him leeway to prioritize investments in new products and advertising, and now he's trying to increase the total number of people on Tinder as opposed to solely focusing on increasing paid users, as he figures the more people use the app, a segment would decide to pay for it.

He also bucked the notion that people have swiped left on dating apps entirely. "It's ridiculous to say people don’t like dating apps," he said. "That's just not true, people don’t like dating apps that are ineffective."

While dating app users themselves may disagree, as fatigue and cynicism for dating apps have been increasing over the past few years, one Match Group property keeps rising: Hinge. While Tinder's direct revenue and paying users have declined, Hinge's have risen in both 2024 and 2025.

The interview comes weeks after Tinder announced a suite of new features, including an AI-driven matchmaker called Chemistry.