Fans Have a Lot to Say About Sydney Sweeney Covertly Promoting Her Controversial Lingerie Brand on Euphoria Season 3
Sydney Sweeney’s lingerie brand, SYRN, has been at the center of controversy since its inception, and now it seems to be causing a stir on Euphoria.
In case you missed the first episode of Euphoria season 3, Sweeney’s character Cassie Howard starts an OnlyFans to pay for her and Nate Jacobs’ (Jacob Elordi) wedding. And for the first photoshoot, she dresses up as a sexy dog. And turns out, the corset costume is from her own brand.
Earlier this week, SYRN posted a selfie of Sweeney in the corset to Instagram. They shared the post with the caption reading, “@ Cassie, we might know someone who can help with that… ???????? Syd as Cassie in the Date Night Corset in Bitter Sweet for Euphoria season 3.”
While many praised this crossover, many fans also kinda hated this turn of events. One fan wrote, “I knew it! You’re no longer interested in the series or the character, you’re just using Cassie to sell your lingerie brand and your image as a sexy Instagram modelo and actriz influencer! ????????????” Another wrote, “What they done to my Cassie???”
It’s unclear if all or even more of Cassie’s OnlyFans looks will come from SYRN, but either way, it has people talking.
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For those who don’t know, back in 2025, it was announced that Sweeney’s lingerie line was being invested in by Ben Schwerin, a partner at private equity firm Coatue, which is in a collaboration with Bezos and tycoon Michael Dell. Later, in Jan 2026, her brand SYRN went live (and it sold out within hours following the controversial Hollywood Sign stunt)!
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