USNEPower Unveils The “Energizer Zone” Billboard at Stafford

New Turn 3 fan feature debuts in time for the 54th Annual Spring Sizzler

STAFFORD SPRINGS, Conn. — USNEPower has unveiled the new USNEPower Energizer Zone billboard at Stafford Motor Speedway, introducing a new fan feature in Turn 3 — the famed “bottom shot” — where drivers dive low, test their skill and thrill fans in one of the most exciting corners on the track. The billboard is now in place and ready to greet fans for the 54th Annual Spring Sizzler.

More than a trackside landmark, the USNEPower Energizer Zone is designed to represent the legacy USNEPower wants to build in short-track racing by helping energize drivers’ careers while creating new ways for fans to be part of that journey. It also reflects USNEPower’s business mission by promoting the company’s three unparalleled service centers in the Northeast, Midwest and Southeast. With the recent opening of its Charlotte facility, those locations strengthen USNEPower’s nationwide “1 Call Does It All” commitment to fix, service and repair electrical apparatus problems the first time, every time.

“The Energizer Zone represents the kind of legacy USNEPower wants to give back to the sport of local grassroots racing,” said David J. Miller Jr., Principal of USNEPower. “I envisioned it almost like the Green Monster at Fenway Park, or other iconic sports symbols like Miles the Monster and the Goodyear Blimp — something that brings fans, teams, and drivers together to promote and enjoy our great sport, and something fans and drivers will come to recognize as an iconic part of Stafford Motor Speedway. We want it to stand for excitement, but also for our commitment to helping drivers throughout their careers, from young racers just getting started to competitors chasing bigger opportunities”, Miller added.

“It is innovative to use a billboard like this as the foundation for a bigger mission,” said David Arute, General Manager of Stafford Motor Speedway. “USNEPower has created something that adds to the excitement for our fans, highlights a signature part of our track and opens the door for meaningful activations that can benefit drivers throughout the season.”

Throughout the season, USNEPower plans to roll out Energizer Zone promotions designed to help support select drivers and give fans new ways to be part of that mission. Fans are encouraged to stay tuned for upcoming Energizer Zone promotions, including a special T-shirt and additional driver-support initiatives to be announced this season.

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