Limassol tourism board calls for targeted sector support

Limassol regional tourism board (Etap) prsident Andreas Tsouloftas has highlighted the need for targeted interventions to strengthen the tourism sector and support the local economy.

In meetings with hoteliers and industry representatives in Limassol that took place this week, he stressed that tourism remains a key pillar of development for Limassol, underlining its central role in the city’s economic growth.

According to an announcement by the Limassol regional tourism board, the meetings emphasised that close cooperation between the state, local authorities and the private sector is essential to enhance the city’s competitiveness.

“The tourism industry of Cyprus is undergoing a phase of restructuring and strategic restart, with Limassol playing a central role in efforts to strengthen and extend the tourist season,” the organisation said.

“Through coordinated initiatives by stakeholders and businesses, a more modern, sustainable and competitive tourism model is gradually taking shape,” the organisation added.

Tsouloftas also underlined that Limassol has all the prerequisites to evolve into a year-round destination, pointing to the city’s diverse offering and strategic positioning.

It was also mentioned that, as part of efforts to promote year-round tourism, the Limassol regional tourism board is implementing targeted infrastructure projects and initiatives aimed at upgrading the visitor experience and showcasing the authenticity of the region.

These include the creation of thematic routes, the development of viewpoints in rural communities, and the installation of themed photo spots in the wine-producing villages and commandaria villages of Limassol district.

At the same time, urban aesthetic interventions are being promoted, including the creation of graffiti in Agros and Agios Konstantinos, enhancing the cultural identity of these areas.

Particular emphasis is also being placed on sustainability, with the development of an ecological route designed to strengthen sustainable tourism and promote specialised forms of tourism.

Meanwhile, the Limassol regional tourism board is investing in digital upgrading, utilising modern applications to promote niche interests such as diving tourism, the announcement added.

Significant developments also include a new website incorporating an innovative AI chatbot tailored specifically for Limassol district, alongside the use of QR codes at points of interest to provide immediate and high-quality information to visitors.

Tsouloftas’ intervention comes amid broader efforts to position Limassol as a modern, sustainable and competitive tourism destination capable of attracting visitors throughout the year.