FEWLR Extends Support of Local Auto Racing With Sponsorship of Bella Minchella

Together with the sponsorship of Peter Bennett’s No. 50 SK Light, FEWLR creates the FEWLR Performance Racing Team

Newington, Conn. – Building on its earlier sponsorship announcement of the Peter Bennett No. 50 SK Light, FEWLR, the auction app for home heating oil, is extending its support of auto racing at Stafford Motor Speedway with a new sponsorship of Bella Minchella’s No. 99 Street Stock.

Coming off her 2025 rookie Street Stock season, which produced two top-10 finishes in 13 starts and a 17th-place finish in the final Stafford Motor Speedway points standings, Minchella is poised for a high-performance 2026 season at the Connecticut half-mile.

For FEWLR, the Minchella program builds on the momentum created by the Bennett announcement and offers another way to connect with race fans while helping to grow supplier participation and consumer app downloads. The partnership links the speed and excitement of auto racing with FEWLR’s focus on helping consumers quickly find the best price on heating oil while adding the excitement of a live auction. For heating oil suppliers, much like the speed of race cars, FEWLR offers a fast, easy way to add profitable orders.

“Support from a brand like FEWLR means a lot to our team and to me,” said Bella Minchella, driver of the 99 FEWLR Street Stock. “It helps expand our racing program, supports our effort on the track, and gives me an opportunity to show what I can do not only behind the wheel, but also as a brand ambassador.”

Keith Minchella, car owner of the FEWLR 99 Street Stock and the Minchella Motorsports Team, said his experience as a FEWLR customer helped spark the relationship.

“I use the FEWLR app as a customer, and I was impressed right away with how easy it is to use and how fast it is,” Keith Minchella shared. “That led me to work with Stafford Motor Speedway to help develop a relationship with FEWLR and support efforts to build the supplier network and increase consumer downloads.”

Hunter Muhlhauser, President of FEWLR, said the partnership reflects both Minchella Motorsports professionalism and her character on and off the track.

“Minchella Motorsports, Bella Minchella, and Keith Minchella are a natural fit for FEWLR,” Muhlhauser said. “We have a great deal of respect for Bella, not only for the way she approaches racing, but also for the work she does as an Army National Guard recruiter and the service she provides to our country. We’re excited to work with them to help grow our supplier network, expand consumer downloads, and continue building FEWLR’s connection to the short-track racing community.”

FEWLR connects consumers with participating suppliers through a fast, easy-to-use platform that simplifies the home heating oil ordering process while helping suppliers reach ready-to-buy households.

The company said it continues to welcome new home heating oil suppliers as it grows in Connecticut and expands into Massachusetts, Rhode Island and New Hampshire, all markets with strong ties to Stafford Motor Speedway and its fan base.

The FEWLR-backed No. 99 Street Stock will begin its 2026 season during Stafford’s Spring Sizzler weekend, with the Street Stock division scheduled to race Saturday, April 25, at the 54th NAPA Auto Parts Spring Sizzler.

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About FEWLR FEWLR is the auction app for home heating oil, giving consumers a simple and fast way to order heating oil while helping participating suppliers connect quickly with ready-to-buy households.

 

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