MCPURA Cielo FROZEN MAGMA: the new exclusive bespoke car of Maserati

The magic of snow, the thrill of high-performance driving on the icy track of Lake St Moritz, and the audience of the most exclusive winter event provided the perfect backdrop for the presentation of the Maserati MCPURA Cielo – FROZEN MAGMA.

This unique and bespoke model, crafted by the Maserati Fuoriserie programme, masterfully blends visual and emotional opposites in a mix of power and timeless elegance. Its name is born from the encounter with an iconic location that, beneath a surface of crystalline blues, holds an incandescent soul, where absolute cold and fire merge into a single, pure energy.

In this evocative scenario, the Trident’s exclusive model immediately captured attention thanks to its exclusive Ai Aqua Rainbow glossy body colour: an iridescent paint finish that changes shade when under the light, evoking the crystal-clear surface of the glacier.

In contrast with this bright cold base, bespoke glossy orange accents convey warmth and energy. The orange dreamline livery, the orange Trident on tonneau cover, the external badges, the Maserati lettering, and the Cielo badge become bold, unmistakable graphic elements designed to stand out against the snowy landscape. The contrast is further enhanced by glossy black lower facias and 20” Cyclonic glossy black Fuoriserie wheels, paired with orange brake calipers, coordinated orange wheel hub caps and Trident details.

Inside, the cabin reflects the same aesthetic tension between rigor and exclusivity. Black Alcantara creates an environment that is both technical and emotionally engaging, with lasered Chevron graphic detailing, backing orange and the Trident embroidered on the headrests, while orange stitching runs throughout the interior as a visual leitmotif.

Carbon fiber deco trim emphasises the car’s racing character, completed by a dedicated Interior Badge reading “Maserati Fuoriserie – THE I.C.E. 2026 – ONE OF ONE”, lasered and printed to certify the absolute uniqueness of this model.

Powered by the iconic 630 hp V6 Nettuno engine featuring patented pre-chamber technology, the MCPURA Cielo – FROZEN MAGMA boasts a rich array of optional features, including carboceramic brakes, the Suspension Lifter and a comprehensive driver assistance pack. It also features the sophisticated Sonus Faber Premium audio system for an holistic and immersive onboard driving experience.