Clavicular Name Meaning & Origin: How Braden Peters Came Up With His Online Alias

Clavicular is one of the most-searched people on the internet right now and there’s a good chance that you still don’t know much about him. So let’s fill you in.

The 20-year-old influencer gained fame for “Looksmaxxing,” which is a term adopted by an online community of men who are obsessed with maximizing their own physical attractiveness. The term was created on incel message boards, a place where involuntarily celibate stay connected.

Clavicular, whose real name is Braden Peters, reportedly started Looksmaxxing at the age of 14, when he started testosterone injections at home. He was eventually kicked out of college for hiding testosterone in his dorm room.

Clavicular rose to fame in 2025 thanks to his online content and streaming. Just in the past few weeks, he was arrested for battery in Florida, walked out of a 60 Minutes interview over an incel question, and then was hospitalized for suspected overdose.

If you’re wondering how Clavicular got his name, we have the answer.

Keep reading to find out more…

A profile in The Atlantic noted that the origin of his alias is “a reference to the unusual importance that looksmaxxers place on the width of their clavicles.”

The clavicle is another name for your collarbone. The Cleveland Clinic notes that this “is a long, slightly curved bone that connects your arm to your body. You’ll find one on both sides of the base of your neck. The bones help keep your shoulder blade in the correct position as you move.”

Clavicular has spoken out after the suspected overdose and shared an update on his wellbeing.