Alix Earle Is Reportedly Manufacturing 'Fake Drama' With Alex Cooper — And It Might Be Strategic
What the heck is going on between Alix Earle and Alex Cooper? That’s what the world wants to know after the Call Her Daddy host called out Earle for being shady about her on social media.
“Alix Earle, hey girl, the passive aggressive reposts and the likes and commenting on things—I got to call you out here,” Cooper said in an April 13 TikTok. “You’re going to need to get specific and just say what you got to say about me. There’s no NDA, no one is stopping you. Stop hiding behind other people and just say it yourself.”
Earle saw Cooper’s post and responded in the comments, “Okay on it!!”
The latest round in the ongoing feud began when the Season 34 Dancing With the Stars contestant was not-so-subtly caught reposting an April 9 TikTok that described Cooper as an “ambulance chaser” and a “grim reaper” for asking questions about celebrities’ trauma on her popular podcast. Nothing is a secret on the internet, so the assumption is that Earle wanted her fans to see what she thought of her former boss.
According to a Daily Mail source, Cooper is done with Earle’s “fake drama” because she believes there is a larger strategy at play. Earle and her family are currently filming a reality show for Netflix, and the Cooper feud might be a great way to get her side of the story out there.
“Everything she posts, comments on, should be observed if anyone wants a tease of what’s to come,” the insider claimed to the media outlet. “I wouldn’t put it past her that her instigating this feud was all for her new show. She lives for drama and having her name in headlines… This is going to make for great TV.”
But Cooper would probably rather not be a part of Earle’s narrative. The issues between the women began back in March 2025 when Earles’ Hot Mess podcast was taken off Cooper’s Unwell Network. Cooper had been somewhat of a mentor to the popular influencer and signed her as one of her first talents when her podcast network launched.
Earle reportedly didn’t keep up with the demands of a regular podcast schedule, but Cooper was somehow blamed for the situation. “Hi I see ur comments,” Cooper responded in a TikTok in March 2025. “Alix not being able to podcast has nothing to do with Unwell. Idk why she can’t/what’s going on. Unwell gave her everything back she owns her IP.”
Earle told WSJ Magazine that their breakup “was, behind the scenes, a little bit of a hot mess.”
Since then, it’s been nothing but pure speculation amongst the two fanbases, but Earle’s likes and reposts made it hard for Cooper to ignore. Their supporters are still left hanging with few answers, but a reality show might get out one side of the story.
More on Celebrity Feuds:
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Before you go, click here to see celebrity co-stars who allegedly hated each other in real life.