Barron Trump Files To Launch A Beverage Company At 20 Years Old— Would You Drink It?
Barron Trump filed paperwork to launch his own beverage company. It’s a yerba mate brand called SOLLOS, and the account currently has 4,000 followers.
Would you buy it? Barron Trump just turned 20 and is launching his own beverage company.
Barron is a sophomore at NYU Stern and spent last summer building the business plan. He transferred to NYU’s D.C. campus for his second year and moved into the White House.
The SEC filing was signed January 23, 2026. The company’s full legal name is Soulstice, Inc., with a Florida registration under SOLLOS Yerba Mate, Inc. filed January 12, 2026. The five directors listed are Barron Trump, Spencer Bernstein, Rodolfo Castello, Stephen Hall, and Valentino Gomez. Bernstein is listed as COO. All three younger co-directors previously attended Oxbridge Academy in Palm Beach together.
The business is registered to a $16 million property on South Ocean Boulevard, about a mile from Mar-a-Lago. The property is owned by Jay Weitzman, a Trump donor whose grandson is Bernstein. Weitzman says he has no involvement in the company and that Bernstein lives at the address.
The company is called SOLLOS, named from the Spanish word for sun. It was incorporated in Delaware in December 2025, registered in Florida a month later, and raised $1 million from a single investor.
A co-founder described SOLLOS as a “lifestyle beverage brand built around clean and functional ingredients.” The name combines “sol,” meaning sun, with “los,” an inversion of the word. The tagline is “It Begins Where It Ends.” The first flavor is pineapple-coconut, sold in 12-packs in light blue cans with orange and yellow sun graphics. A LinkedIn promo shows the case resting on a white surfboard in the water. Launch is set for May 2026, pushed back from an original April target.
A source told People that Barron “spent much of the summer in 2025 fostering a business plan” after his freshman year. This isn’t his first filing. He briefly had a real estate company in 2024 that was dissolved before the election.
Norm Eisen, founder of the Democracy Defenders Fund, told RadarOnline the venture “opens yet another potential avenue of seeking to influence the president through his family’s assorted business schemes.” The concern sits alongside a growing list of Trump family commercial activity during the second term, including the $TRUMP memecoin, Melania Trump’s crypto token, and World Liberty Financial, the family’s DeFi platform.
Still, compared to memecoins and DeFi platforms, a college kid selling yerba mate at least looks like an actual business—and at least he’s trying to carve his own path.