Here’s How to Snag Progresso’s Sold-Out BBQ-Scented Deodorant—Along With Two Cans of Soup—for a Limited Time
Last summer, Progresso quietly dropped a limited-run BBQ-scented deodorant to pair with its new Pitmaster soup line—and the internet lost it. The novelty launch sold out fast, leaving a surprising number of people genuinely upset they couldn’t secure a stick of deodorant that smells like a long day tending a smoker. Now, just in time for soup season, Progresso is bringing it back in the form of the Pitmaster Pit Kit, a $15 bundle (shipping included) that features one BBQ-smoke-scented deodorant and two cans of Pitmaster soup.
The brand originally introduced the Pitmaster collection to bring bold, backyard flavor to the soup aisle with flavors like BBQ-Style Grilled Chicken & Fire Roasted Corn, Sausage Beer Cheese with Potato, and Hearty Smokehouse-Style Steak & Potatoes. Each can packs 14 grams or more of protein, along with that charred, flame-kissed taste you usually only get after standing over a grill in the sun for hours. Fans loved the shortcut—no propane tank, no flare-ups, no tongs required. But as Progresso admits, there was still one thing missing: the smell of having actually done the work.
That’s where the Pitmaster Deodorant comes in. Designed purely for the bit (but still works as a functional deodorant), it carries a “fresh off the grill” scent meant to recreate the smoky badge of honor usually reserved for whoever mans the pit. The idea is absurd, clever, and extremely internet-friendly, which explains why the first drop disappeared almost instantly.
The new Pitmaster soup flavors are a move on Progresso's part to attract new customers who appreciate the low and slow bbq flavors that have been trending recently. María Carolina Comings, Business Unit Director for General Mills said, “With Progresso Pitmaster, we’ve packed all the bold, smoky, familiar flavors of a backyard cookout into one easy bowl. Who says you need a grill—or even a backyard—to enjoy BBQ flavors...?”
How To Get Your Pit Kit Before They're Gone
Now it’s back, but for a limited window. The Pit Kit will be available exclusively at ProgressoPitKit.com starting Thursday, Oct. 16 at 1 p.m. ET. Each kit includes one stick of Pitmaster Deodorant and two cans of Progresso Pitmaster BBQ-Style Grilled Chicken & Fire Roasted Corn Soup, shipped directly to your door.
Is it practical? Somewhat. Is it ridiculous? Absolutely. And that’s exactly the point. Food brands are deep into their novelty era right now, where a product isn’t just something you buy, it’s something you post. If we’re already living in a world where candles smell like drive-thru fries and streetwear brands sell branded chopsticks, then honestly, a BBQ deodorant that ships with soup feels right on point.
So if you missed out the first time, or you just want to walk into work smelling like you spent the weekend perfecting your brisket instead of scrolling your phone, you’ll want to move fast. This is one drop where smelling like smoke is actually the flex. And hey, if anyone questions your commitment to the pit, just lift your arm and let the Deodorant do the talking.