Oasis rule out dynamic pricing for US dates after fan outrage over its use for UK shows
OASIS have ruled out the use of dynamic pricing for their North American dates following fan outrage at the cost of tickets in the UK and Ireland.
Noel and Liam Gallagher, who reunited in August, announced yesterday that the band would tour Canada, the US and Mexico.
The first performance will be in Toronto, Ontario, on August 24, 2025.
Oasis will then head to the US for Chicago’s Soldier Field on August 28, the New York Giants’ MetLife Stadium on August 31, and Los Angeles’s Rose Ball Stadium on September 6.
They will also play Mexico City on September 12.
A string of 19 UK and Ireland dates — including two extra Wembley shows — sold out and sparked a furore over inflated prices.
A statement from Oasis’ management said: “Ticketmaster‘s dynamic pricing model will not be applied to the forthcoming sale of tickets to Oasis concerts in North America.
“It is widely accepted that dynamic pricing remains a useful tool to combat ticket touting and keep prices for a significant proportion of fans lower than the market rate and thus more affordable.
“But, when unprecedented ticket demand (where the entire tour could be sold many times over at the moment tickets go on sale) is combined with technology that cannot cope with that demand, it becomes less effective and can lead to an unacceptable experience for fans.
“We have made this decision for the North America tour to hopefully avoid a repeat of the issues fans in the UK and Ireland experienced recently.”
There will be a pre-ballot for tickets, with fans being asked to confirm entry by October 1.
What is Dynamic Pricing?
The demand-based system was introduced by Ticketmaster in 2022.
It said it was brought in to stop touts and ensure more money goes to the artists.
Essentially, when there is a lot of demand for tickets, and limited supply, the price can go up.
Amid anger over Oasis’s ticket prices, the company said they do not set prices and shared a link to a website that said costs could be “fixed or market-based”.
On its own website, Ticketmaster describes its “Platinum” tickets as those that have their price adjusted according to supply and demand.
It says the goal of the dynamic pricing system is to “give fans fair and safe access to the tickets, while enabling artists and other people involved in staging live events to price tickets closer to their true market value”.
The company claims it is artists, their teams, and promoters who set pricing and choose whether dynamic pricing is used for their shows.