Shoppers sweep £2 Lurpack from supermarket shelves hoarding ’10 in the freezer’ with half price deal
SHOPPERS have been rushing down to a major supermarket to sweep £2 Lurpak from the shelves with a stunning half-price deal.
Customers joked that they were stocking up with “10 in the freezer” as the incredible price cut spread on social media.
It wasn’t long ago that a tub of the delicious spread, a staple in many Brits’ fridges, was going for upwards of £7.
At one point, Asda even slapped security tags on the product as supply chain issues spiked prices.
And buyers were squeezed even further when it was revealed that a trio of Lurpak’s competitors shrank from 500g to 450g for the same price.
That makes the latest deal all the more remarkable after it was posted on Facebook in a “supermarket deals and offers” group.
One lucky shopper snapped a photo of 400g tubs or Lurpak on sale in Sainsbury’s for just £4 each.
And if you are signed up for a Nectar card, you can get 50% off with Nectar price.
That’s a drop of over £5 a tub in the last couple of years.
The happy customer who posted the photo joked: “[I’ve] got 10 in the freezer.”
Understandably, the news generated plenty of excitement, with the post amassing 117 comments.
One commenter wrote: “Thank you for letting us know.”
Another begged: “Which store?”
And a third desperately asked when the offer would run out.
However, there were some who pointed out that Sainsbury’s own brand version, Buttersoft, was cheaper even than the Nectar-priced Lurpak at £2.09 for 500g.
In practice, that means that spending £8.36 on Buttersoft would get you the same quantity as £ 10 worth of Lurpak.
But for those committed to the real thing, the deal still represents a big saving (and gets you Nectar points into the bargain).
It comes after we revealed the supermarket baked beans that were ranked better than Heinz or Branston in a taste test.