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Shoppers Say This ‘Iconic Early 2000s Scent’ From Britney Spears’ Brand ‘Stays on All Day & Night’ — Now $16

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The Y2K trend is back in full force, with many of us diving headfirst into the nostalgia pool. While some early 2000s trends like ultra low-rise jeans and trucker hats might be best left behind (the only Von Dutch we want is the one by Charli XCX, thank you very much), there are certain staples, particularly perfumes, that instantly take us back to such a specific moment in time that we just can’t get enough of — like Britney Spears’ Curious Perfume.

Launched in 2004, this fragrance has lowkey been a fan favorite for decades, and shoppers cannot stop raving about not only how it smells just like it did back in the day, but how it has now become a timeless staple in their fragrance wardrobe.

Curious opens with a soft blend of fresh lotus, pear, and magnolia. As it develops, an intensive floral heart of tuberose, jasmine, and pink cyclamen emerges. One reviewer couldn’t contain how much they loved the perfume. “This is such an iconic early 2000s scent! Love love love.”

Britney Spears Curious Perfume


As the floral notes settle, Curious reveals its sensual base composed of musk, vanilla, and precious woods. It’s this heady base that keeps Curious perfume lingering all day long. Another customer shared, “I had this perfume when it originally came out almost twenty years ago! It smells as good today as it did back then. This is a very nice scent that would smell good on anyone. It is not overpowering,” noting that, “It’s very affordable for such a big bottle.”

Even though the early 2000s perfume has a lighter scent, it has staying power, as one happy customer noted. “I used to wear this in my teens. I don’t think I ever had more compliments from any other perfume. It’s one the those scents that are timeless and clean, adding that “it actually stays with you throughout the day. It’s one of my fav perfumes of all time!” Another shopper confirmed its staying power: “It smells good and it stays on all day and night.”

For those who grew up in the early 2000s, this nostalgic perfume is more than just a scent — it’s a trip back in time. A review titled, “Just like in high school” shared how the perfume served as an amazing pick-me-up gift. “My partner has had a rough year and I was looking for a way to cheer her up. This perfume did just that, and the nostalgic scent makes her smile every time she sprays it. She says it’s the exact scent she remembers, and it makes her happy they haven’t changed it through the years. I will def buy it for her again when the time comes.”

It’s not just about nostalgia, though. The fragrance continues to impress shoppers new to the scent themselves. One customer noted, “Yay! My older sister had this perfume when I was little and I always have loved it. It reminds me of my childhood and every time I put it on I feel like a kid again and time stops. I haven’t smelled it the last few years so I am so happy to have it again ❤️ This made me super happy!”

With its blend of floral top notes and a warm, musky base, Britney Spears’ Curious Perfume remains a favorite not just of the millennials who wore it as high schoolers, but with new fans as well. And at just $16, it’s a perfect time to add a little scented blast from the Y2K past to your perfume collection.

Before you go, check out our slideshow below:

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