Add news
March 2010 April 2010 May 2010 June 2010 July 2010
August 2010
September 2010 October 2010
November 2010
December 2010
January 2011
February 2011 March 2011 April 2011 May 2011 June 2011 July 2011 August 2011 September 2011 October 2011 November 2011 December 2011 January 2012 February 2012 March 2012 April 2012 May 2012 June 2012 July 2012 August 2012 September 2012 October 2012 November 2012 December 2012 January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014 May 2014 June 2014 July 2014 August 2014 September 2014 October 2014 November 2014 December 2014 January 2015 February 2015 March 2015 April 2015 May 2015 June 2015 July 2015 August 2015 September 2015 October 2015 November 2015 December 2015 January 2016 February 2016 March 2016 April 2016 May 2016 June 2016 July 2016 August 2016 September 2016 October 2016 November 2016 December 2016 January 2017 February 2017 March 2017 April 2017 May 2017 June 2017 July 2017 August 2017 September 2017 October 2017 November 2017 December 2017 January 2018 February 2018 March 2018 April 2018 May 2018 June 2018 July 2018 August 2018 September 2018 October 2018 November 2018 December 2018 January 2019 February 2019 March 2019 April 2019 May 2019 June 2019 July 2019 August 2019 September 2019 October 2019 November 2019 December 2019 January 2020 February 2020 March 2020 April 2020 May 2020 June 2020 July 2020 August 2020 September 2020 October 2020 November 2020 December 2020 January 2021 February 2021 March 2021 April 2021 May 2021 June 2021 July 2021 August 2021 September 2021 October 2021 November 2021 December 2021 January 2022 February 2022 March 2022 April 2022 May 2022 June 2022 July 2022 August 2022 September 2022 October 2022 November 2022 December 2022 January 2023 February 2023 March 2023 April 2023 May 2023 June 2023 July 2023 August 2023 September 2023 October 2023 November 2023 December 2023 January 2024 February 2024 March 2024 April 2024 May 2024 June 2024 July 2024
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
News Every Day |

Is journalism’s trust problem about money, not politics?

Journalism faces a credibility crisis. Only 32% of Americans report having “a great deal” or “fair amount” of trust in news reporting — a historical low.

Journalists generally assume that their lack of credibility is a result of what people believe to be reporters’ and editors’ political bias. So they believe the key to improving public trust is to banish any traces of political bias from their reporting.

That explains why newsroom leaders routinely advocate for maintaining “objectivity” as a journalistic value and admonish journalists for sharing their own opinions on social media.

The underlying assumption is straightforward: News organizations are struggling to maintain public trust because journalists keep giving people reasons to distrust the people who bring them the news. Newsroom managers appear to believe that if the public perceives their journalists as politically neutral, objectively minded reporters, they will be more likely to trust — and perhaps even pay for — the journalism they produce.

Yet, a study I recently published with journalism scholars Seth Lewis and Brent Cowley in Journalism, a scholarly publication, suggests this path of distrust stems from an entirely different problem.

Drawing on 34 Zoom-based interviews with adults representing a cross-section of age, political leaning, socioeconomic status and gender, we found that people’s distrust of journalism does not stem from fears of ideological brainwashing. Instead, it stems from assumptions that the news industry as a whole values profits above truth or public service.

The Americans we interviewed believe that news organizations report the news inaccurately not because they want to persuade their audiences to support specific political ideologies, candidates or causes, but rather because they simply want to generate larger audiences — and therefore larger profits.

Commercial interests undermine trust

The business of journalism depends primarily on audience attention. News organizations make money from this attention indirectly, by profiting off the advertisements — historically print and broadcast, now increasingly digital — that accompany news stories. They also monetize this attention directly, by charging audiences for subscriptions to their offerings.

Many news organizations pursue revenue models that combine both of these approaches, despite serious concerns about the likelihood of either leading to financial stability.

Although news organizations depend on revenue to survive, journalism as a profession has long maintained a “firewall” between its editorial decisions and business interests. One of journalism’s long-standing values is that journalists should cover whatever they want without worrying about the financial implications for their news organization. NPR’s Ethics Handbook, for example, states that “the purpose of our firewall is to hold in check the influence our funders have over our journalism.”

What does this look like in practice? It means that journalists at The Washington Post should, according to these principles, feel encouraged to pursue investigative reporting into Amazon despite the fact that the newspaper is owned by Amazon founder and executive chairman Jeff Bezos.

While the effectiveness of this firewall in the real world is far from assured, its existence as a principle within the profession suggests that many working journalists pride themselves on following the story wherever it leads, regardless of its financial ramifications for their organization.

Yet despite the importance of this principle to journalists, the people we interviewed seemed unaware of its importance — indeed, its very existence.

Bias toward profits

The people we spoke with tended to assume that news organizations made money primarily through advertising instead of also from subscribers. hat led many to believe that news organizations are pressured to pursue large audiences so that they can generate more advertising revenue.

Consequently, many of the people interviewed described journalists as being enlisted in an ongoing, never-ending struggle to capture public attention in an incredibly crowded media environment.

“If you don’t get a certain number of views, you’re not making enough money,” said one of our interviewees, “and then that doesn’t end well for the company.”

People we spoke with tended to agree that journalism is biased, and assumed that such bias exists for profit-oriented rather than strictly ideologically oriented reasons. Some see a convergence in these reasons.

“[Journalists] get money from various support groups that want to see a particular agenda pushed, like George Soros,” said another interviewee. “It’s profits over journalism and over truth.”

Others we spoke with understood that some news organizations depend primarily on their audiences for financial support in the form of subscriptions, donations or memberships. Although these interviewees saw news organizations’ means of generating revenue differently from those who assumed that the money mostly came from advertising, they still described deep distrust toward the news that stemmed from concerns about the news industry’s commercial interests.

“That’s how they make money,” one person said about subscriptions. “They want to entice you with a different version of the news that is not, I personally believe, overall going to be accurate. They get you to pay for that and — poof — you’re a sucker.”

Misplaced concern about bias

In light of these findings, it appears that journalists’ concerns that they must defend themselves against accusations of ideological bias might be misplaced.

Many news organizations have pursued efforts at transparency as an overarching approach to earning public trust, with the implicit goal being to demonstrate that they are doing their work with integrity and free from any ideological bias.

Since 2020, for example, The New York Times has maintained a “Behind the Journalism” page that describes how the newspaper’s reporters and editors approach everything, from when they use anonymous sources to how they confirm breaking crime news and how they are covering the Israel-Hamas War. The Washington Post similarly began maintaining a “Behind the Story” page in 2022.

Yet these displays do not address the chief cause for concern among the people we interviewed: the influence of profit-chasing on journalistic work.

Instead of worrying quite so much about perceptions of journalists’ political biases, it might be more beneficial for newsroom managers to shift their energies to pushing back against perceptions of economic bias.

Perhaps a more effective demonstration of transparency would focus less on how journalists do their jobs and more on how news organizations’ financial concerns are kept separate from evaluations of journalists’ work.

Cable news as a stand-in

The people we interviewed also often appeared to conflate television news with other forms of news production, such as print, digital and radio. And there is ample evidence that television news managers do indeed appear to privilege profits over journalistic integrity.

“It may not be good for America, but it’s damn good for CBS,” said CBS chairman Leslie Moonves of the massive coverage of then-presidential candidate Donald Trump in 2016. “The money’s rolling in.”

With that in mind, perhaps discussions about improving trust in journalism could begin by acknowledging the extent to which the public’s skepticism toward the media is well-founded — or, at the very least, by more explicitly distinguishing between different kinds of news production.

In short, people are skeptical of the news and distrustful of journalists, not because they think journalists want to brainwash them into voting certain ways, but because they think journalists want to make money off their attention above all else.

For journalists to seriously address the root causes of the public’s distrust in their work, they will need to acknowledge the economic nature of that distrust and reckon with their role in its perpetuation.

Jacob L. Nelson is an associate professor of communication at the University of Utah. This article is republished from The Conversation under a Creative Commons license.The Conversation

Photo by Josh Appel on Unsplash.


АО «Транснефть - Север» обеспечивает надежность производственной инфраструктуры в четырех регионах

England U20 overpower France to be crowned world champions

Actors Who Died With Unfinished Roles

Faculty of International Journalism and Mass Communications Eurasian International University is conducting an additional intake of applicants!

Suspect arrested for ‘threatening to kill Trump and his VP pick JD Vance’ in Florida days after assassination attempt

Read also

Curtain Calls: Best of comedy troupe ‘Second City’ not quite up to par in Berkeley

LeBron James named USA flag bearer for Paris 2024 Olympics as he labels it ‘an incredible honor’ in bid for third gold

Britain’s busiest motorway won’t shut down for a ‘full weekend’ until 2025 despite multiple closures today

News, articles, comments, with a minute-by-minute update, now on

News Every Day

Exclusive - Sayantani Ghosh expresses happiness as sets of her show Dahej Daasi shifted close to her home; says 'I've been manifesting this for quite some time now' — latest news 24/7. You can add your news instantly now — here

News Every Day

England U20 overpower France to be crowned world champions

Sports today

Новости тенниса

Медведев в матче против Синнера на Уимблдоне проявил характер, заявил Ольховский

Спорт в России и мире

До конца июля анимационная компания «ЯРКО» проведет еще одно мероприятие в ТРЦ «Ривьера» – развлекательную программу по мотивам мультсериала «Команда МАТЧ» (‍27 июля).

All sports news today

Sports in Russia today


Экс-игрок Мостовой: в матче с "Акроном" я увидел обычный "Локомотив"

Новости России

Game News

D&D's new 2024 Player's Handbook will have 10 species to choose from including goliaths, and drow will be closer to their Baldur's Gate 3 version


Подмосковные спортсмены выиграли 5 медалей на ЧЕ по гонкам с препятствиями

Губернаторы России
Сергей Собянин

Собянин рассказал, какие современные технологии используются при строительстве метро

Отрытый конкурс красоты и таланта «Одна на миллион»

Владислав Овчинский: жители дома на Радужной улице начали переезд в новостройку по программе реновации

Житель Зеленограда угнал автомобиль и отправился в ночной клуб

Путин: «Русгидро» производит 16% от общей энергетической мощности России

«Он разнесет отель»: Самойлова предупредила о действиях Джигана после ее ухода из «Выжить в Дубае», но ошиблась

Гизер Батлер из Black Sabbath заявил, что ему нравятся Slipknot

Джонни Депп, Рассел Кроу и Уилл Смит посетили концерт Андреа Бочелли в Италии

Певец SHAMAN связал решение Байдена со своим выступлением у посольства США

Рафаэль Надаль проиграл в первом финале тура ATP в преддверии своей последней Олимпиады

Уроженка Самарской области выступит на Олимпиаде в Париже

Теннисистку из Красноярска допустили до Олимпиады в Париже

Теннисистка Мария Шарапова снялась без макияжа и укладки

Спортивные игры в СЛД "Москва-Сортировочная" филиала "Московский"

Несколько авиарейсов в Томск задерживаются из-за тумана

Филиал № 4 ОСФР по Москве и Московской области информирует: С начала 2024 года 140 тысяч женщин и новорожденных Московского региона получили услуги по родовым сертификатам

Бизнесмен вакцинировался от суда // Дело об особо крупной растрате рассмотрят в заочном режиме

Путин заверил Асада в поддержке РФ властей Сирии в отстаивании суверенитета

Семья сотрудника Улан-Удэнского ЛВРЗ одержала победу в федеральном конкурсе

Владислав Овчинский: жители дома на Радужной улице начали переезд в новостройку по программе реновации

Собянин рассказал о работе Московского международного дома музыки

В эту пятницу Банк России повысит ставку до 18%, ...

В Москве подвели итоги 4 лет работы программы комплексного развития территорий

Фотовыставка о семьях покорителей космоса откроется на ВДНХ

Летний этап программы «SvetoCopy – в природе офиса» с Азаматом Мусагалиевым

Путин в России и мире

Персональные новости
Иоганн Себастьян Бах

До встречи на концерте «Бах под небом»!

News Every Day

Faculty of International Journalism and Mass Communications Eurasian International University is conducting an additional intake of applicants!

Friends of Today24

Музыкальные новости

Персональные новости