Can't-Miss Early Prime Day Toy Deals Are Already Here — Snag up to 50% Off
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Amazon Prime Day 2024 may be a few weeks away—July 16 and 17 to be exact—but a slew of incredible deals are already upon us. If you’re as obsessed with this twice-yearly shopping extravaganza as I am, then you know that right now is prime time to score early Prime Day deals—and it’s specifically the early Prime Day toy deals that I have my eye on. So many toys and games are on sale, and I’m finding lots of the deep discounts we wait all year for: 40, 50, 60 percent off and beyond. And we’re talking trending toys, best-selling toys, and even brand new releases.
These early Prime Day toy deals are available to everyone, but remember, you need a Prime membership to score all the rare discounts that’ll debut during the event itself, so if you don’t have one yet, you can sign up here.
As for the toys themselves, you can score big on stuff that’ll capture the imaginations of kids in any age group, from toddlers to teens. I gathered up 12 of the most amazing early Prime Day toy deals—up to 75 percent off—including STEM toys for learning, artistic toys for expressing, pool toys for goofing off and so much more. Keep scrolling, because Amazon is a goldmine right now.
Our mission at SheKnows is to empower and inspire women, and we only feature products we think you’ll love as much as we do. Mattel is a SheKnows sponsor, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
The Disney Princess Moana Storybook Playset
Disney fans will have a ball with the The Disney Princess Moana Storybook Playset—a compact, fold-out book that opens to reveal a Moana-themed adventure. Find mini-figures of Moana, Pua, and Hei Hei inside, along with accessories and interactive elements that let kids play out the entire story of their favorite animated movie. It’s designed for kids to tote it along wherever they go—and it’s more than 30 percent off.
Top review: “My 3yo loved this set! The figures are sturdy & hold up to pretty rough play with toddlers.”
Ages: 3+
SOPPYCID 12-Piece Reusable Water Balloons
Dive right in with these reusable water balloons, which are trending like crazy all over Amazon. Toss these soft silicone orbs in the pool where kids can fill ’em quickly, close them magnetically and reuse them 1,000 times—which is way better than cleaning up 1,000 busted balloons that’ll end up in a landfill. Save the biggest—44 percent—by buying the 12-pack, but hurry because this deal won’t last long.
Top review: “They are so easy to use and fun for kids or adults! It makes bath time even so much fun. And they don’t hold mold like other bath time toys! 10 stars if I could!”
Ages: 3 to 12
Montessori Wooden Number Puzzle
When fun and learning overlap, you know you’ve got a winner. This wooden number puzzle by GeroCrew is a Montessori toy, specially designed to promote independent learning and exploration—in this case, for your pre-schooler. Made from high-quality, non-toxic wood, the colorful toy helps tots develop color recognition, math skills, and fine motor skills through hands-on play. Plus, it’s a whopping 62 percent off.
Top review: “My nephew has autism, he is 3 years old and this toy has become a household favorite. He cannot put it down and I’m told it’s been a big help in development skills.”
Ages: 3+
LEGO DREAMZzz Stable of Dream Creatures Fantasy Animal Toy Set
“Lego sets all day long, the bigger the better,” said SheKnows Chief Content Officer Cristina Velocci when asked what her seven-year-old and his friends love to play with. Amazon has a slew of Lego sets on deck for (early) Prime Day, but this Stable of Dream Creatures set is 44 percent off. These aren’t just any animals; they’re fantastical creatures kids can build and create limitless stories about.
Top review: “My grandson is the Lego king! He’s only 7 and put this together in a day!”
Ages: 8+
Carpool Karaoke Machine
The best deal in the bunch, this Carpool Karaoke Machine is 75 percent off for early Prime Day. It’s a fun and engaging way for both kids and adults to belt out their favorite tunes on road trips like TV host James Corden and all his famous musical passengers. Just stream music via Bluetooth from your phone and sing along.
Top review: “The family goes bananas with this it’s great for family night. It’s loud and Bluetooth compatible to your phone, the lead lights makes it a winner.”
Ages: All
Gabby's Dollhouse Cruise Ship Toy
Got a kid in the house who’s glued to Gabby’s Dollhouse on Netflix? Then this cruise ship will make a splash. It has multiple levels and fun features like a pool, a slide, furniture and accessories—and of course mini-figures of Gabby and her feline friends. Kids can recreate their favorite scenes from the show or inventing new adventures for the characters on holiday.
Top review: “Our three year old AND our six year old both play with it nonstop. Quality is great, easy to put together and even has lights. The pool is a great feature.”
Ages: 3+
Treucle Remote Control Car
The backyard’s about to become a speedway with one of Amazon’s best-selling gifts: a remote control car that tears it up with 360-degree spins and flips and has a pair of fierce LED headlights to lead the way. It’s decked out with durable tires for all-terrain performance, and the remote control is easy for kids to operate. In addition to being a blast to play with, it helps develop coordination, fine motor skills and critical thinking.
Top review: “This has been so much fun at our campsite. It is able to run all terrain and maneuver out of binds. Our 6 year old is able to manipulate the controls. At times it is a challenge for him to figure out which way to push however he is problem solving so it’s a win!”
Ages: 6+
Doodle Hog Friendship Bracelet Making Kit
Transform your home into summer camp with this kit for making the kinds of friendship bracelets you remember from growing up—but better. The set includes a variety of colorful strings, alphabet beads, charms, tools and instructions to help your kids to create their own unique baubles for themselves and their besties. Ideal for both kids and teens, it sparks creativity and helps friend bonds grow.
Top review: “Gave as a gift for a 10 year old girl and her friends were begging to have a sleepover so they could all make bracelets together. It was a hit!”
Ages: 8+
Sassy Stacks of Circles Stacking Ring
You can save more than 30 percent right now on this massively popular STEM toy with 51,000 perfect reviews and a 4.8 star rating on Amazon. The Sassy Stacks of Circles Stacking Ring is engaging for kids starting at just 6 months, helping their little hands develop fine motor skills and hand-eye coordination. It’s an early-development, sensory-exploration powerhouse with longevity.
Top review: “I got this for my baby when he was 6 months old. He loved it then and would just chew the rings. Now he’s 12 months and it’s seriously been one of his very favorite toys this entire time. I had no idea when I bought this how much use he’d get out of it.”
Ages: 6 months+
Bubble Machine Gun
Bubbles for everyone! This light-up toy bazooka creates an all-encompassing stream of colorful bubbles that’ll keep kids giddy. It’s got an easy-to-fill bubble solution and is built to stand up to a lot of play. The non-toxic, number-one best-selling toy is fine to use indoors but really excels outside when kids can run wild trying to catch the bubbles. And you can save 44 percent on this one.
Top review: “Love the amount of bubbles. The dogs go crazy for them. Love the rechargeable battery. Truly a MUST if you’re looking for excessive amounts of bubbles!”
KOKODI LCD Doodle Board
For your graphic designer in the making, this Doodle Board features a vibrant, erasable 10-inch LCD screen that lets them unleash their inner illustrator and taking drawing and writing to a magical new level. The tablet is lightweight and portable, so it’s also great for on-the-go doodling, minus the mess of markers and crayons.
Top review: “I purchased 3 of these for my sons 2, 5, and 7. They are obsessed!! They rarely ask for their iPads now and bring these everywhere.”
Ages: 3+
Aunnitery Toss and Catch Ball Set
With the emergence of pickle ball as the adult sporting sensation of summer, this Toss and Catch Ball Set is the perfect counterpart for the whole family. The set includes three balls and six mitts for catching, encouraging hand-eye coordination, exercise, and collaboration.
Top review: “I bought these for a recent outdoor party. Even the smaller children were able to catch with the sticky mitts. A big hit for kids and adults.
Ages: 4+
Foldable Climbing Triangle Ladder with Ramp
When you combine the early Prime Day deal with an on-page coupon, this foldable playground is 60 percent off. The Foldable Triangle Climbing Toy is perfect for developing motor skills and just monkeying around. It’s from sturdy wood but not weatherproofed, so it’s best for indoor play unless you coat it yourself with a sealant. Kids can safely explore, climb, and build strength with this space-saving score.
Top review: “First of all, the durability of this jungle gym is incredible. It’s made from high-quality wood that’s built to last, and it can withstand all kinds of rough and tumble play from my kids. I’m confident that this jungle gym will provide years of entertainment for my family.”
Ages: 6 months to 5 years