‘Very Zara looking’ shoppers praise new Primark collection with holiday dresses as cheap as £10
PRIMARK shoppers are gushing over the latest additions to its Edit collection.
Think denim sets, ombre shirts and floaty satin dresses that’ll look like you’ve just done a pricey shop in Zara.
Prices start as cheap as £2.50 for Bottega-esque earrings, with new dresses coming in as cheap as £10.
Primark’s Edit is a collection of staple clothes designed to help you build a capsule wardrobe.
The latest Edit pieces are set to hit stores in the coming days.
Primark’s social media team took to Instagram to promote the new looks.
“The Edit is back with pieces you can style and style again,” the team said.
Jane Taylor dubbed the new looks “very Zara looking”.
“Especially on that model’s figure,” she penned.
“Unlike the Rita Ora range, it doesn’t look like a fire hazard with cheap material.”
Another fashionista was a particular fan of the denim shirt and jeans set, which she reacted with a heart-eyes emoji to.
“Introducing The Edit collection, a curated selection of high-quality timeless women’s clothing re-imagined for a contemporary audience,” Primark bosses said.
“Expect tailored women’s clothing with sophisticated silhouettes and neutral colours, along with reinvented classics.
“This exclusive women’s range is crafted with superior materials and natural fibres including merino-wool blends, linen, cotton, lyocell and modal rich fabrics and more.
“It’s all rooted in creating comfort and offering an understated style.
“With everything from women’s tailored trousers, soft crew neck jumpers, midi skirts and blazers with jacquard lining, oversized shirts as well as the iconic wardrobe staple – the trench coat.
Why is Primark the place to go to for bargains?
JUST how does Primark do it? Continue delivering on-trend items at such incredible prices? According to bosses, it's down to four points.
- They “sell a lot of items” – Thanks to that, they are able to make savings by buying in bulk for their 191 UK stores
- They “do very little advertising”
- While their clothes offer the “latest trends”, they “don’t use expensive hangers, tags or labels”.
- And lastly, they try to be “as efficient as possible when transporting products from factories to stores”. This includes things like asking “suppliers to pack our t-shirts so they are ready to go straight on shelf”.
For more information about how Primark keeps their costs so low, and are able to deliver such amazing bargains, visit the Primark website.
“This collection is designed to help you build an enviable capsule wardrobe that you can turn to again and again no matter what.
“Ready to get the minimalist women’s wardrobe of your dreams?”
Primark dropped its first Edit earlier this year.
The collections have an emphasis on traditional cuts and muted colours, along with reinvented classics and statement pieces.
At the time, bosses said: “This exclusive women’s collection is all about comfort and understated style.”