How this baby formula startup is leading the charge on parental leave
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After sharing a public playbook on its leave policy, Bobbie launched a grant program that provided hundreds of parents with stipends, to draw attention to the lack of federal paid leave.
As the startup Bobbie officially launched its “European-style” infant formula and started scaling its business—during the pandemic, no less, and on the precipice of a formula shortage—cofounders Sarah Hardy and Laura Modi wondered how they could build a better support system for the new parents who worked alongside them.