Is Netflix’s Buying London the UK’s answer to Selling Sunset? All about the new reality property show, cast & locations

SELLING Sunset fans get the chance to relive the fights and excitement with Netflix’s new show.

Buying London will follow a millionaire property mogul and his estate agent team as they try to sell London‘s most expensive homes.

Netflix

What is Buying London on Netflix?

Buying London is a brand new Netflix series that explores the opulent world of a top-tier luxury estate agency in London. 

The show follows Daniel Daggers, the head of DDRE Global, and his driven team as they compete to sell some of the city’s most staggeringly priced properties. 

A spin-off of the American series Buying Beverly Hills and echoing the vibe of Selling Sunset, the series transports viewers from the affluent streets of Mayfair to the prestigious pockets of Holland Park in West London. 

Throughout the series, viewers will also gain an intimate look at the real estate agents’ lives.

The participants aim to establish themselves in the fiercely competitive industry, all while managing the complexities of their personal lives.

Who is in Netflix’s Buying London?

Daniel Dagger aka Mr Super Prime

Netflix

Daniel Daggers has over 26 years of experience in the property field and is a born-and-bred Londoner.

He owns the real-estate company DDRE Global, which is featured in the show.

Known as Mr. Super Prime, Daggers has become a prominent real estate influencer, using social media to build a substantial online following.

Daggers has more than 65,000 followers on Instagram and goes by the handle @daniel_daggers.

In 2019, Daggers left Knight Frank under controversial circumstances after he reportedly shared photos of a £10million property without permission.

He reportedly has £5billion of property sales under his belt.

The mogul says: “I’ve put together a team of talented agents who are hungry as hell to take on the competition.

“My reputation and all my money is on the line.

“But in the story of David versus Goliath, it’s David that wins, or is it Daniel? Could be Daniel actually.”

Oli Hamilton

Netflix

Self-proclaimed “posho” Oli has been in the industry for 15 years, boasting an extensive network within London’s elite circles.

However, it’s his personal life that captures attention.

Formerly known as a party enthusiast, Oli has since transformed his life and is now contentedly married to Vivi, the woman credited with changing his ways.

He recently marked six years of sobriety and openly addresses his past experiences.

He says: “I’ve always been one to live in the moment and have fun. 

“But my life had completely spiralled out of control, I was ostensibly irrecoverable, crazed and absent – the real truth is I wouldn’t be here today had I not put down the drink and drugs.”

According to Netflix, Oli is “always suited and booted, but can be tactless, and has an unfortunate penchant for making an awkward situation far worse”.

Reme Nicole Urubusi

Netflix

At just 21, rookie agent Reme is thrilled to be part of the agency, having stated: “I’m selling some of the most amazing homes in all of London!”

Daniel calls her his “rough diamond,” though she frequently finds herself entangled in the intense rivalries at the office as she strives to establish her presence.

However, with over 200,000 followers on her social media, Reme is already far ahead of her peers online.

Lauren Christy

Netflix

South African Lauren, with her striking appearance and intense ambition, has become the agency’s star player.

She’s consistently assigned the most luxurious properties to sell. 

Lauren confidently asserts her worth, stating, “I am one of the best agents here.”

“Agency life is full of ups and downs. Dealing with the tough times for me starts with health, so I prioritise some sort of physical activity every day then I say ‘have an attitude of abundance’ – not everything is going to go your way, so let go of the things you can’t control and harness the things you can.”

While the agent “believes her expertise and experience mean she’s a cut above her colleagues and therefore deserves to be given the agency’s swankiest properties to market,” her being the alleged favourite in the office results in “a clash with another colleague.” 

Rosi Walden

Netflix

London native Rosi is an expert on the city’s landscape, having already showcased the capital’s real estate on television.

She was just starting her career in real estate when she featured on Made in Chelsea in 2019.

Now, Rosi enjoys a luxurious lifestyle with her partner, Italian fashion designer Luca Faloni.

She gets to travel the globe selling upscale properties in exclusive locations like Marbella.

At the office, she shares a close and surprisingly fruitful friendship with Oli.

However, she thinks Lauren “has Danny wrapped around her little finger”.

Rasa Bagdonaviciute

Netflix

Rasa is a determined and well-connected hustler.

Her contact list is overflowing with the numbers of millionaires and billionaires. 

She’s often at the centre of office politics, fearless in expressing her opinions and facing confrontations head-on, even if it leads to clashes with other agents.

It even prompts Daniel to intervene and urge resolution. 

Despite her tough demeanour, one might wonder if there’s a softer side to Rasa.

Juliana Ardenius

Netflix

Confident Juliana believes she’s the top interior designer in London, aiming to make the properties she works on look as glamorous as she is.

She admits to enjoying the chance to be “very naughty” and loves to test the limits. 

Openly discussing her workplace crushes, Juliana often stirs up office drama. 

Yet, when Juliana shares startling aspects of her background in a heartfelt moment, it becomes evident that there’s much more to her than initially appears.

Olivia Wayne

Netflix

Daniel has enlisted Olivia to create and present all of the agency’s polished promotional material. 

However, viewers will recognise her as the poised and elegant former host of Sky Sports’ morning show Good Morning Sports Fans.

Since leaving the network and welcoming her daughter Zadie, Olivia has successfully ventured into the mommy influencer realm alongside her husband, DJ Zeb Wayne.

Now re-entering the spotlight, the sophisticated brunette is set to become one of the show’s standout personalities.

Life as a mother of three presents a stark contrast to her days at Sky Sports. 

Olivia reflects, “I had the benefit of a hair and makeup team to make me look normal and glowing even if I didn’t feel it, and I had wonderful co-presenters who could pick up my slack – especially when I got a bit slow at hot-footing it around the studio!”

Olivia, who is close friends with Juliana, frequently finds herself mediating when tensions rise, thanks to her peacekeeping abilities. 

Her group of celebrity friends from her broadcasting days also adds to her dynamic role within the show.

Alex Bourne

Netflix

Slick Alex is emerging into the public eye, two years after his divorce from S Club 7 star Rachel Stevens.

Throughout their 12-year marriage, Alex kept a low profile, particularly when Rachel started dating her Dancing on Ice professional partner Brendyn Hatfield post-separation.

Now, Alex’s entry into the Buying London cast might just overshadow Rachel’s celebrity status.

Although Alex and the agency’s head, Daniel, are longtime friends, their relationship takes a competitive turn in the business arena. 

Viewers will witness their intense rivalry as they vie for affluent clients and high-end listings. 

The tension escalates when it’s revealed that Alex has ambitions that extend beyond just securing the next big property deal.

Rachel and her childhood sweetheart parted ways in July 2022, and they co-parent their two daughters Amelie, 12, and Minnie, 8.

How to watch Buying London

The Selling Sunset-style reality series is set to arrive on the streaming service this May and follows Daniel Daggers as he leads his agents at his luxury real estate business DDRE.

The talented team sets out to conquer London’s super prime high-end real estate market from the prestigious streets of Mayfair to the exclusive enclaves of Holland Park.

It was filmed in London and was produced by Naked, A Fremantle label. 

Buying London starts on Wednesday, May 22, on Netflix.