Movie theaters hope a TikTok-ready ‘Twisters’ booth will be this summer’s ‘Barbie’ box
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![Movie theaters hope a TikTok-ready ‘Twisters’ booth will be this summer’s ‘Barbie’ box](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/05/p-1-91117547-movie-theaters-marketing.jpg)
With summer movie season upon us, theaters are looking to draw crowds with a new interactive lobby attraction.
A long line to get into the theater is fairly standard for a hot movie in its opening weekend. A long line just to engage with a film’s lobby display, however, is not standard at all. It’s the kind of marketing coup executives dream of.