Walmart takes on trendy Trader Joe’s with its largest private food brand in 20 years
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The retail giant’s fresh attempt to compete in the upper-scale grocery space will include products such pistachio nut butter and plant-based mozzarella.
In a possible move to enter a trendier, upper-scale grocery space dominated by Trader Joe’s and Whole Foods, Walmart has announced Bettergoods, its largest private food brand launch in two decades—and the fastest, it claims, to have ever brought to market.