Price Chopper/Market 32, Freihofer's to launch Alzheimer's campaign
ALBANY, N.Y. (NEWS10) -- Price Chopper/Market 32 and Freihofer's Baking Company will launch a campaign for the Alzheimer's Association. The campaign, which runs from May 1 to June 30, will have both companies donating $.05 each to the Alzheimer's Association for each Freihofer product purchased with specifically designed shelf tags.
Per Pierce Communications, 6.9M Americans live with Alzheimer's Disease, the most common cause of dementia. The Alzheimer's Association is committed to advancing research toward treatment, prevention, and ultimately, a cure.
“At Price Chopper/Market 32, we are pleased to be a part of this collaborative effort to help the Alzheimer’s Association as they lead the way to end Alzheimer's and all other dementia,” said Pam Cerrone, Price Chopper/Market 32’s Director of Community Relations. “Teaming with our longtime trade partner on this important venture doubles the impact for this important cause.”