Shein is shining so bright in Europe that regulators want to keep a closer eye on it
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The fast-fashion retailer was just designated a Very Large Online Platform, or VLOP, which subjects it to stricter EU rules. Here’s what that means.
A substantial European user base—surpassing 108 million monthly users—has put online fast-fashion retailer Shein under the radar of the European Union’s Digital Services Act (DSA), which is aimed at combating illegal and harmful content online, including the distribution of counterfeit goods.